Monday, 31 October 2011 11:12


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Cibeles Madrid Fashion Week (Photo by Getty Images)

Spanish capital is one of Europe's most underrated cities. During my recent trip to Madrid I had a chance to get to know the city quite well. It is, in my opinion, one of the most stylish places in Europe.

With beautiful architecture, modern interior design, excellent restaurants, well dressed people, and lots of luxury shopping places, you will be spoilt for choice!

Madrid is one of those cities where people pay a lot of attention to the way they look. Both young girls and older women wear makeup and have a perfect tan. Last summer you could spot not only bright colours and funky patterns, but also simple, minimalist dresses in solid colours like green or red; jean shorts with simple T-shirts and short girly dresses.

Spanish women wear a lot of accessories: bold jewellery (earrings!), sunglasses, scarves and statement handbags. Shoes: flat ballerinas, strappy sandals and elegant high heels. In comparison with other countries, Spanish girls look very feminine and no matter what they wear, they always have a lot of confidence and style.

Spanish street fashion (Photo by Eva Fydrych)

Madrid offers a lot of shopping opportunities and all the main stores and shopping malls are within an easy walking distance.


La Latina is located in the heart of old Madrid. It is a charming district with narrow streets and old buildings, famous for its outdoor flea market "El Rastro", where you can buy a great variety of products - both new and used. El Rastro takes place every Sunday from 9am to 3pm. Many bars in this area (especially along the Cava Baja Street) serve fantastic tapas. 

Spanish tapas (Photo by Eva Fydrych)

Helena Rohner is a Spanish jewellery and home décor designer based in Madrid. Her stylish boutique is located in the 19th-century apartment building at Calle Almendro in the Latin Quarter (Barrio de LaLatina). Unique pieces for women, men and children, made of silver and gold, some set with wood,ebony, porcelain or colourful stones. “They are made to be worn, to adapt to your body, to be comfortable, well made and not trendy.” - says the designer.

Rohner was born in the Canary Islands and educated at the London School of Economics. Between high school and college, she spent a year in Florence, where she got interested in jewellery. Her style is simple yet very elegant. “Jewellery is a question of light, the light you add to your body.”

ADDRESS: Almendro, 4, 28005 Madrid 

Helena Rohner jewellery (Photos courtesy of H.Rohner)


Elegant Salamanca district is located to the northeast of the historical centre of Madrid. It has beautiful architecture, wide streets, luxury shopping malls, and high-end boutiques. Calle de Serrano, the mainshopping street in Salamanca, is listed as the third most expensive street in Spain. Between Calle JoséOrtega y Gasset and Calle Claudio Coello lies an area in which leading fashion houses and the most prestigious Spanish and foreign designers display their latest creations. 





Agatha Ruiz de la Prada is a fashion designer who started her career in 1981 by taking part in a small collective show at the Spanish Museum of Contemporary Art in Madrid. Shortly after, she opened her first studio in the Spanish capital and began to participate in fashion shows in Madrid and Barcelona.Today the unconventional designer has more than 40 licenses, including perfumes, sunglasses, shoes,stationery, furniture, and jewellery. She has exclusive stores in main fashion capitals: Milan, Paris, New York, Barcelona, Madrid, and Porto.During my recent trip to Madrid, I had a chance to visit the designer's colourful boutique at Calle deSerrano. The store has interesting contemporary design, simple pieces of furniture, and a lot of mirrors.Have a look at the pictures:

Agatha Ruiz de la Prada boutique in Madrid; Photo by Eva Fydrych

Agatha Ruiz de la Prada is known for her distinctive style, using bright colours and mixing different patterns: dots, stripes, hearts and flowers. Her collections are always full of surprises turning the catwalk into a gallery of art.

In February 2009 the designer was given the Arts Gold Medal Award for her brilliant career and for bringing Spanish fashion to other countries, being this way the Ambassador of Spanish Art. In March2011, on the 30th Anniversary of her first fashion show, she has inaugurated Agatha de la Prada 
Foundation. Her future plans include store openings in China.

ADDRESS: Calle de Serrano 27, 28001 Madrid. 



OTHER ATTRACTIONS Yves Saint Laurent – Retrospective is an excellent fashion exhibition, which was shown in the Petit Palais in Paris in 2010, and has now arrived in Madrid. The exhibition explores in detail the work ofone of the greatest fashion designers - Yves Saint Laurent. There are 150 haute couture and prêt-àportermodels and a wide selection of photographs, films and drawings on display. You can visit the exhibition till 8th January 2012.

ADDRESS: Paseo de Recoletos 23, 28004 Madrid. 



  • Comment Link Eva Tuesday, 15 November 2011 00:29 posted by Eva

    Hi Shahrzad,
    Thank you for your comment. I'm glad you enjoyed the article.
    Agatha Ruiz de la Prada's boutique in Madrid has a very unique design and is definitely worth a visit.
    Have a look at other articles about fashion and shopping in different cities: Singapore, New York, Vancouver, and Bridgetown, Barbados. More to come! :)

  • Comment Link Shahrzad Monday, 31 October 2011 12:00 posted by Shahrzad

    Dear Eva Very interesting to read about the Madrid fashion scene and I particularly loved looking at the images of Agatha Ruiz de la Prada's store. I'm taking the liberty of sharing the link to your blog on our Facebook page for Rtister which is a new global online community for fashion designers, fashion writers, stylists, marketing experts etc as well as the general public.


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