Monday, 20 October 2014 09:14

Fashion Diary - New York

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Brooklyn impressions (Photos by Eva Fydrych / Fashion Studio Magazine)

During my recent trip to New York I managed to take some time off and do a little bit more than usual running from one fashion show to another... And I must admit it was such a refreshing experience! I had a chance to explore hip shopping scene in Williamsburg (Brooklyn), discover one of the coolest hotels in Manhattan and attend the opening reception of 'Killer Heels' exhibition at the impressive Brooklyn Museum.

All about Heels

Sharp stilettos, wedges and platforms inspired by architecture, historical and contemporary heels - you can see all of them at this amazing fashion exhibition that runs until 15 February 2015. The exhibition is divided in six thematic section and looks at the high-heeled shoe's rich history and its enduring place in popular culture.

Some of the designers featured at 'Killer Heels' include Chanel, Prada, Nicholas Kirkwood, Julian Hakes, Georgina Goodman, Masaya Kushino and Winde Rienstra. There are also some inspiring fashion movies including provocative 'La Douleur Exquise' (2014) by Nick Knight.

Highly recommended!
Winde Rienstra, Bamboo Heels, 2012 (Photo by Eva Fydrych / Fashion Studio Magazine)

Manhattan's Most Futuristic Hotel

YOTEL is a trendy high-tech hotel located near Times Square. It has a vibrant atmosphere, modern design, and a very convenient location perfect for exploring Manhattan on foot.

YOTEL is all about innovative, flexible and smart design. Occupancy sensors automatically turn on/off the heating/lighting and cooling systems when the cabins (rooms) are empty. The colour palette is fresh and in tune with the latest fashion trends - radiant orchid is the official PANTONE Color of the Year 2014 and YOTEL has been featured on their social media website as one of the influencers. So it is hard to think of a more fashionable hotel for 2014 - YOTEL ticks all the boxes. 
YOTEL New York (Photos by Eva Fydrych / Fashion Studio Magazine)

First Impressions

First thing that strikes you after arriving at the hotel is its ultra-modern technology.

Innovative self-service kiosks (open 24/7) allow you to check in and check out quickly and without any hassle. They are located in the hotel's Ground Control area, which is also staffed with a team of helpful crew members around the clock.

There is also a robot that takes care of your luggage. You can see it in action here > 

YOBOT is the world's most radical approach to storing left luggage – it's fun, it's efficient, and it's the most modern baggage management system in the world. Very impressive indeed!
YOBOT at night (Photo by Eva Fydrych / Fashion Studio Magazine)

Second thing that grabs your attention is YOTEL's unique vocabulary. There is Mission Control instead of your regular reception desk, guest rooms are called 'cabins' and all employees are 'crew members'. Welcome on board.


The hotel was designed by Rockwell Group of New York in collaboration with Softroom of London and features 20,000 sqft of flexible and dynamic entertainment space including the largest hotel terrace in the city.

"A key design challenge with YOTEL New York has been to develop a personality that strikes the right balance between efficiency and warmth" explains Softroom Director Oliver Salway, "This is not another designer 'boutique' hotel - it's more like product design on a giant scale than architecture or decorating. Every detail contributes towards the comfort and convenience of the guest, while at the same time being elegant and emotionally appealing".
Mission Control (Photo courtesy of YOTEL)
VIP Suite living space (Photo courtesy of YOTEL) 

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