Friday, 30 December 2016 08:58

Fashion Writing: Why I Write

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It's been a few years now since I've been a contributor to Fashions Finest blog; and I've been privileged to share my views on a blog platform that is growing and constantly evolving. As a designer (Keji Victoria), I chose to write alongside my craft and share personal views of the industry? Why? While this may be a pretty simple equation, giving that fashion bloggers are poised to also be stylists and trend and design experts, it's good to reflect on real perks of fashion blogging....

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(Photo from Instagram)

1. You are connected to what is trendy and relevant

When it comes to writing you really need to stay relevant. I learnt this the hard way- spending so much time digging in to find material, but not always completing the last research stage- is it relevant to my viewers? Years of writing has definitely helped me appreciate the value of of the viewers' interests and needs. It makes writing worthwhile!

2. You are encouraged to share unique opinions and views

While staying relevant is crucial, my blog page isn't the only one that exists to be relevant, and neither is yours. People are always looking for something unique and refreshingly different, it's a battle of the fittest (so to say). I remember some years back, I shared a post on my favorite ways of using a wrap to cover the hair (as seen on Solange); I remember my house mate at the time came to me saying how much she enjoyed reading my FF post and how she sat down attempting the differenthe wrap styles. At that point, I realised that people are definitely interested in what I have to say- useful, relevant, yet unique. Although simple, my research on head wrap styles was a unique compilation.

3. You appreciate the work and accomplishments of others

Since being part of the FF blog family, I have had several opportunities to attend Fashion shows; participate in media and blogger events; and the likes! That is definitely a perk of working with a great platform. The journey has put me in the company of people whose views and styles are as different to my norm, as they could be. When you are set the task of covering a show or collection, you move from simply admiring the work to appreciating the hard work behind it.

4. You step out of your own comfort zone and work

The parallel work of designing (Keji Victoria) and writing constantly keeps me on the edge of my seat: designing keeps you locked in your own world and writing brings you out of it- not to talk of mastering the skills that go behind blog-style writing. I'm never short of inspiration!

Happy new year fashion bugs!

Thanks so much for stopping by my page!Keji Ewuosho X

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