High street fashion giant H&M announces the arrival of their new range of beauty products.
Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.
The products will be available this autumn in over 900 stores worldwide and online at hm.com.
The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward.
"We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours", says Sara Wallander, concept designer at H&M Beauty.
There will be over 700 beautifully packaged make-up products in the range, which will replace the existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
With dedicated beauty areas in stores to help customers experiment with trends and develop a look that's all their own.