Wednesday, 13 May 2015 18:32

Fashion for the face -H&M's new beauty range

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High street fashion giant H&M announces the arrival of their new range of beauty products.

Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

The products will be available this autumn in over 900 stores worldwide and online at hm.com.

The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward.

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"We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours", says Sara Wallander, concept designer at H&M Beauty.

There will be over 700 beautifully packaged make-up products in the range, which will replace the existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.

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With dedicated beauty areas in stores to help customers experiment with trends and develop a look that's all their own.

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