Friday, 25 February 2011 05:40

West End in Crisis as the Mirror Boy Premiere brings it to a Halt...

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During my life I have been fortunate in that I have seen many firsts, segregation coming to an end in the United States, Nelson Mandela being released from prison in South Africa, the Berlin Wall coming down between West & East Germany, the 
first ever football World Cup being held in Africa, the election of the first ever black man, Barack Obama as the president of the United States and on Thursday 24th February 2010 saw the THE MIRROR BOY, the first ever Nollywood film premiere to be held at a major West End cinema.

@ Mirror Boy Premiere With Fatima Jabbe & Genevieve Nnaji
What a premiere it was, very rarely I am lost for words and if I were not writing now I would be speechless. Everybody who is anybody (I am sure I got this round the wrong way) was at the premiere, (including me), Rachel & Rebecca Williams (We Girls Rock), Eddie Kadi (Comedienne), Arnold Oceng (Adulthood), Adebayo Jones (Designer), Nana Afua (Top Model of Colour), Henry Bonsu (TV Personality), Alexander Amosu, Ellen Thomas (Eastenders), Helen Jennings (Arise Magazine), Yolanda Brown (MOBO award winning saxophonist), anyway sorry I have to stop here otherwise the whole blog would just be a list of who attended.

Let's get down to the nitty gritty cos this is not about who attended but about "the journey" of The Mirror Boy, besides Africa United there has never to my knowledge been an African film premiere in the West End and this one I am sure of, there has never been a Nollywood p
remiere held in the West End before.
Forget Egypt, Tunisia, Bahrain and Libya there were more people on the streets of the West End then people that have been protesting in all of those countries combined, ok a little bit of exaggeration, well quite a bit of exaggeration but my point is that at the premiere itself there were over 1000 in the cinema and another 500 people stuck outside that could not get in.

Once you managed to get in, you had to fight your way through the media scrum, numerous photographers and film crews from all over interviewing the celebrities and stars in attendance. Beautiful hostesses provided by Mahogany Models who were well managed by Chantelle Hall.

Up until now I thought ok a little bit hectic and then it happened, the room became electric and if were not in London we would have had a power outage due to the surge of energy that entered the room as soon as Genevieve Nnaji, Osita Iheme & Fatima Jabbe arrived, even I was overwhelmed by how manic it became for a minute I thought that Oprah Winfrey, Eddie Murphy and Will Smith had arrived.

Hey if you were at the event and I am telling you what you already know, tough – this is for those that were not there or did not get to see some of the inner workings or what was going on.

The story continues – we got into the hall and I sat with Genevieve, Osita, Fatima and the young child actor Edward Kagutuzi (well he is not that young, about 20 really), right at the front. By the way sitting at the front at a major cinema is not cool, it's like the screen is about to eat you up and everyone in the movie looks like giants. A question and answer session took place and the film started.
The Movie: I have decided not to do a critic of the film as for me The Mirror Boy was about the history it was making more than how good or bad the film was, but in short it is a good movie, great sound 
track, cinematography and well produced and directed. I am aware that some people weren't sure what the message in the film was about and got a bit lost towards the end but to me it was just a movie and watch it for what it is. If you really do need an explanation leave some comments on my blog and I will explain.

The length of the movie was just right and as soon as it finished there was plenty of back slapping and hi fives and lots of quick networking – "call me let's talk" networking and those of us that had some energy left and went off to the after party to shake a leg or two, still aching now I am really too old for this shake a leg thing.

I am proud that I, Mahogany Models and Fashions Finest were actively involved in this historic occasion but the real Kudos must go to Obi Emelonye (Director), Patrick Campbell (Producer), Charles Thompson (Consulting Producer) & DJ Abass who worked their magic to not only make this movie but also to have the foresight, the vision and the balls to do a premiere in the West End and trust me it takes cahooneys to do such a thing.

It feels a bit like the ending of apartheid, the West End is no longer just for mainstream movie premieres.

For those of you that want to read about the more serious stuff of the premiere watch out for the reports on Fashions Finest by our reporter Olakumbi Akiwumi & red carpet pictures by Fashions Finest Photographers Kenneth Asia & Trevor Fogah-Griffiths.




  • Comment Link Funmilola Monday, 25 April 2011 02:32 posted by Funmilola

    Nollywood films are going far good stuff EXCELLENT. I didn't get to go to the premier how can i watch this now as it looks like a good drama movie

  • Comment Link Osi Monday, 28 March 2011 19:34 posted by Osi

    Quite a few Nollywood movies have made it to the Cinemas, and have been premiered, here in the UK and around the world. Lancelot Imasuen's 'The haunting' and Emem Isong's 'Bursting Out' are more recent premieres that have held so far this year in London before the 'Mirror Boy'.

    A little too late, but only a minor point of correction.

    Nevertheless, your point, which I concur with, is that Nollywood has come up of age.

  • Comment Link A Saturday, 26 February 2011 02:06 posted by A

    Don't think this was the first ever Nollywood premiere at the West End. If I remember correctly the first one was about 4 years ago.
    Look forward to reading the review of the movie.

  • Comment Link milly Friday, 25 February 2011 15:34 posted by milly

    First of all, am really proud of our nollywood guys,they r making us proud indeed. this ws not the first nolloywood to be premiered at the west end, i remember i went to watch 'across the Niger' with my husband, a couple of years ago. it was a nollywood movie by kingsley ogoro.

  • Comment Link Ahmed Anifowoshe Friday, 25 February 2011 08:12 posted by Ahmed Anifowoshe

    Egberun mile by Dotun Taylor premiered in the West End, last year.

  • Comment Link manuel Friday, 25 February 2011 07:50 posted by manuel

    i cant wait to see the redcarpet pictures, thanx for the update


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