Friday, 19 September 2014 18:32

London Fashion Week S/S15

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Wow what a weekend I had!!!!

For another season the famous fashion week hit London along with thousands of celebrities, pro models, designers, photographers, stylists, hair and make-up artists to name a few from a long list of creative talent from around the world. Once again London did not disappoint!!

On Sunday I along with my chosen team; the immense photographer Ryan Davies of Monocolour Photography Ltd and his assistant Richard Snelson attended the most sought after show during LFW for their 8th season.... 'Fashions Finest'. We attended the show as press for 'Vernal Magazine', where some of you may already know I work as Beauty editor and Head Hair and Make-up Artist, but of course I couldn't not write about my experience on my very own blog on the 'Fashions Finest' website.

As we all know Fashions Finest is renowned for discovering new and upcoming talent and giving them the opportunities that they may not yet be able to afford when it comes to participating in the large shows during fashion week season. With this in mind Fashion Finest has become the show to watch every season during London Fashion Week allowing celebrities, buyers, fashionists and press to get the first glimpse of the collections from some of the biggest future fashion names.

Sunday's show was very close to my heart as a designer I met previously at Africa Fashion Week London, and then went on to work as key make-up artist for her look book was showcasing her first collection at her first ever London Fashion Week Show. Izelia opened her show with the talented Leon from Versatile dance crew performing a street dance which perfectly introduced the street vibe of Izelia Fashion. Izelia Fashion's style is all about transforming African prints into contemporary, stylish and flattering wearable styles.
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Photographer Ryan James

Other designers showcased on the Sunday show were; Rhona Anne, I.Kollection, Charon, Koyawo, Dentelle Bleue, Kass Kouture, Sofia Douruari Coutre, Itsy Bitsy Vintage, AfroFashion, Made of Carpet, Farah Fashion Design, Miss Boss Fashion and Wearing Memories.
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Make-up by AOFM Pro, Make-up - Mehron at Treasure House of Make-up, Photographer Ryan James

Being a make-up artist myself, I could not leave without going backstage and talking with the make-up team on the looks they created over the weekend for the Fashions Finest shows. Fashions Finest team up every year for their London Fashion Week show with the renowned make-up school in London AOFM. AOFM, send their graduates from their school on shows like Fashions Finest to give their past students opportunities and the experience to work on big shows during London Fashion Week.

This year they gained the make-up brand 'Mehron' from 'Treasure House of Make-up' as their sponsor for the shows in which they were involved in. I too work with Mehron products on a weekly basis and have also had Fashions Finest shows where I have been the key Make-up artist sponsored by Mehron. Mehron is an incredible brand and many of their products are my go to products in my professional kit. You can find previous blogs right here about Mehron and their amazing products.
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Make-up by AOFM Pro, Make-up - Mehron at Treasure House of Make-up, Photographer Dayo Awe

While speaking with Karla Barchieri a tutor from the AOFM Academy and the key make-up artist over the weekend, she explained how she organised her team and what looks they created over the two days.

Karla had a team of 12 girls, all of who she had taught at the school and decided to split them up into three areas of, make-up, nails and media for AOFM.

On Saturday Karla and her team presented a classic look of defined brows, nude lips with strong contouring on flawless light skin on all female and male models.

Sundays look was fresh natural skin using rosy tones and highlighters that weren't too strong. The brows were still defined but much softer.

Towards the end of the show they adjusted the look making lips stronger and red and intensified the contouring by using extra highlighter.

Overall Sunday was a successful day and enjoyed by so many.

My time at London Fashion Week was incredible as it is always and I cannot wait for next season where I am already booked to work at key shows in New York and of course I am taking pro photographer Ryan Davies and his assistant Richard Snelson with me.

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