Pop princess Rhianna yesterday launched her brand new agency Fr8me with managing partner Benoit Demouy in Los Angeles. The LA based agency’s mission is to style artists for booking commercials, editorial shoots, ad campaigns and red-carpet appearances.
Rihanna spoke “Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do”.
The agency have already lined up Rihanna's makeup artist Mylah Morales, wardrobe stylist Jason Bolden and celebrity hair stylists Patricia Morales and Marcia Hamilton. It is not yet known which other artists will be signed up or which celebrity clients the agency plan to work with, but Rihanna's new business venture is big talk in LA and looks to be a success.