Friday, 17 June 2016 14:40

Benefit Cosmetics New Brow Collection

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A couple of months ago I was kindly invited to Benefit Cosmetics new good ship on the River Thames at London’s Victoria Embankment. On arrival I was treated to a magic cocktail that changed colour. After sipping the magic potion amongst other makeup artists and beauty bloggers we were all invited through to The Brow Lounge, and like by magic the future of brows unravelled.

Three years ago Benefit embarked on a bold brow mission.. to create a collection that would magically solve each and every brow dilemma.

Skimpy brows – Patchy brows – Barely there brows.. their mission was to instantly disappear all your brow dilemmas.

On sale 24th June nationwide I’m pleased to tell you all about these incredible new products that haven’t left my pro kit since I first received them.


gimme brow hero new

• Volumise
• Tame
• Tint
• Microfibres

A brush-on gel containing tiny microfibers that adhere to the skin and hairs creating NATURAL-LOOKING fullness and definition. Buildable, water-resistant and long-wearing.

To use: Stroke the brush tip along the brow to define the shape. Brush through to blend and build.

Available in 3 shades



goof proof pencil hero

• Brow filling
• Shaping pencil
• Soft colour
• Super easy brows
Everyone is a brow expert with this super easy glide-on colour pencil to create a fast, full natural-looking soft brow.

To use: Glide the pencil along the brow to fill and shape, using a couple of strokesto build the colour. Blend with the spoolie-brush.

Available in 6 shades



precisely my brow pencil hero

• Ultra- fine brow defining pencil
• Brow filling
• Hair-like strokes
• Precise and defined brows
An ultra-fine pencil that fills in the blanks with incredible natural-looking, hair-like strokes. Rich in colour and smudge-proof.

To use: Apply pencil onto brows using light short strokes. Blend with the spoolie-brush.

Available in 6 shades



browvo conditioning primer hero

• Conditions
• Primes
• Wear under brow makeup
• Fuller-looking brows
• Contains Keratin & Soy proteins to help the brows look thicker, healthier and fuller.

A nutrient-rich primer for fuller looking brows. This magic product works in 2 ways, conditioning the brows to make them look fuller, thicker and healthier and primes allowing the brow makeup to last longer and enhances the colour.

To use: Click the pen once and glide over the brow. Repeat for the other brow and allow to dry. Wear alone or as a primer under other brow products.



1brow zings hero

• Tame
• Shape
• Includes tweezers
• 12 hour wear

Everything you need to tame and shape the brow. A perfectly paired waz and powder with mini brush and tweezers.

To use: Pluck any stray hairs with the tweezers. Shape and define the brow shape with the soft wax and then fill in with the powder.

Available in 6 shades


Keep an eye out for the next 5 brow products from Benefit on my blog soon.

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