Thursday, 14 August 2014 15:15

Oysby London

OYSBY, Own Your Style, Be Yourself, is an attainable "coolture" accessory company that is committed to manufacturing leather products with eclectic designs and imaginative craftsmanship. The "Cool-ture" concept (cool couture) was coined at the inception of the company in 2011 by blending couture-inspired designs with the coolness and edginess required by the fun, fearless female without sacrificing function.

The DNA of the brand is its highly creative designs and avant-garde products targeted at women who dare to be different. The collection, known for its eccentricity and freshness, is inspired by couture, past, present and future. The designs are transformative and do not only embody the spirit of the sophisticated woman, but are also envisioned to represent a lifestyle necessity for the modern, classy woman. At OYSBY, we are committed to redefining edginess and the brand name says it all –Own Your Style, Be Yourself!

Dolapo Otunla is the Director and Designer of OYSBY, a London based fashion accessories brand. The collection, known for its eccentricity and freshness, includes shoes, handbags and fashion accessories.

Raised in western Nigeria, Dolapo graduated from the University of Lagos with a BSc in Chemical Engineering and an MSc in Process Technology and Business Management from the University of Warwick, UK. In 2008, whilst working as a Project Engineer in the Oil and Gas industry, she launched a fashion retail footwear business where she sold brands like Guess, Ralph Lauren, Sam Edelman, Nine West, Liz Clairborne and a few other US footwear and handbag brands.

She decided to pursue fashion full-time in 2010 by obtaining an Associate of Arts degree in Apparel Industry Manufacturing at the Fashion Institute of Design and Merchandising in California. During the course of her program, she registered her company, Damaris Mode Ltd. in the UK and started retailing Damaris branded products (footwear and handbags) in 2011. In addition to fashion footwear and handbags from Indonesia, Brazil and India, Dolapo also designed her own range of handbags including a solar bag capable of charging mobile devices on-the-go. The solar bags were launched in Nigeria in 2012.

She trained in handbags at the London College of Fashion and in footwear manufacturing at the ARS Sutoria Institute based in Italy. Her experience in Italy also includes trade shows in Bologna, Milan and working with well renowned Italian factories.

The most important part of anyone's design ambition is to be able to bring something new to the market. Innate eccentricity, acquired creativity, personal experiences, cultural & educational background and international travel have all shaped her designs and her knowledge of Italian shoe making has greatly influenced her work.

She currently designs her own exclusive collection of handbags and shoes which led to the reinvention of the Damaris brand to a new brand called OYSBY London.

For further enquiries, contact:
Dolapo Otunla
dolapo@oysby.com

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