Saturday, 11 December 2010 02:23

Laura Panter

I am sticking with the basic for my fashion label name... LPFashion.
I am still in the process of establishing myself as a designer but graduate June 09 and started my serious networking May 10.

I am based in Weston-Super-mare (near Bristol) in the SW England.
My Fashion Journey began in college, where I studied art and learnt I had a real flair for fashion design. I then went on to study a BA Hons degree in Fashion design at Plymouth University. I carried out a wide range of projects, making garments from track suits to concept pieces made to wow.

I showcased my graduate collection at Graduate Fashion Week in London and got a taste of life in the fast lane. Needless to say... I loved it.

I have found it very difficult so far to get my brand noticed, but I am gradually getting noticed by photographers and agencies.

I applied to take part in the graduate competition 'Fashion Diversity 09' and was pleased to come third out of all who applied. Since then I have been approached to showcase at Alternative fashion Week 2010 and Cafe de Paris. My collection was also requested for Mr and Mrs Runway and Birmingham Fashion Week10, but my location causes a problem. I was also asked to construct a couture lab coat for the London Science Museum.

My major drawback is not being in a central city such as London. That is where it is all happening and I need to be there. I have travelled to London to get garments professionally photographed and after speaking with other designers and photographers I have refined my plan to get my brand recognised.

Over the next few months I am going to make some on-off pieces. They are going to be diverse, ranging from a metallic crop hoodie and leather basque ensemble, to a haute couture red carpet dress. I want to get my designs in the lime light. I will get the photographed and use the images as a focal point for my unique brand.
I am planning on moving to London next year where I will break out.

My label is edgy, classy and flattering. I want my clientele to feel feminine and sexy in my clothes and they will wear garments knowing that they are made with them in mind. I try to incorporate my values into what the wearer wants and feels best in. At the end of the day...They need to feel feminine, unique and hot.

In the future, when I relocate to London, I want to open a boutique where people can buy on off pieces to suit their style. I will design and make upon request and be a designer that people can rely on. I hope to have a large client base that extends globally and I would like to hire other creatives to help construct the garments so I can concentrate on designing LPFashion.

Laura Panter 

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