From a small styling organization based in the South West UK, a gifted Wardrobe and Hair Stylist Samantha Shaw developed a love for contemporary fashion design. Her inspiration stemmed from her Mother, who collects exquisite ball gowns and her fascination of garment construction from her talented Dressmaker Aunt.
In 2008 Samantha began designing and constructing dresses for stage performers in the Music industry and then naturally progressed to producing high-end womens wear collections. In 2011 the label produced an impressive collection for a charity event hosted by LFTV, alongside other fashion house contributors such as Twenty 8 Twelve and Nico Didonna, captured and photographed by the notable photographer Anthony B A Rock (Jatero).
‘Today yesterday tomorrow’ clothing represents the timeless, classic, elegance of womens wear, it is understood that each garment is of bespoke production, which graces the bearer and wearer with the confidence of exclusivity.
Their Moto is to maximize wear-ability with ethical values towards the ‘minimum wardrobe’ movement. We welcome ‘today yesterday tomorrow’ to the wonderful world of Fashion.