Dea London founded by Jelena Fehmi — fashion designer, an expert in her industry having worked with some of the UK’s most established fashion labels such as Biba, Marchesa, Frost French, Aquascutum, Victoria Beckham, and Kanye West. Her gowns appear on such celebrities as Renee Zellweger, Penelope Cruz and Claudia Schiffer, HRH Kate Middleton Jelena’s expertise lies in tailoring, pattern cutting and sewing. Her collections consist of tailored, ready to wear, business clothing for the office, special occasions and everyday wearing all available in sizes 16-26.
Unlike the one size fits all approach of the high-street Jelena has developed a radical approach to Plus size fashion by focusing on correct balanced cutting lines that create an optical illusion and slim down the silhouette, bringing out the beauty of a fuller body shape. The key is in identifying your body shape: See our measuring guide
At our luxury plus size ladies atelier, we can make FREE tailoring alterations on any item bought on our website. You just need to visit us at our London based atelier, please Book an appointment
All fabrics sourced from UK, Germany and Italy and Jelena frequently travels the world ensuring Dea London is ahead of up and coming trends because we believe that plus size clothing doesn’t mean a compromise on fashion, design or quality.
Our whole range is UK manufactured because we support the UK economy and UK design so if you wish to invest in a piece of UK fashion, designed and tailored to the unique features that make you a real woman shop now at Dea London.
If you would like to get in touch with Jelena personally, email: Jelena@dealondon.co.uk