Thursday, 13 July 2017 10:22

CM Featured

CM CM

Feiyue was China’s earliest Original Sneaker which was created in Shanghai during the 1920s. Within its decades of history, the brand has been a go-to brand among the Chinese market for its famous comfortable, easy-to-use, and approachable characteristics; therefore, consumers are wearing the brand on a daily basis, for example, students are wearing them for training and other individuals wear them for Taiji and Kongfu practise. In addition, since 2005, Feiyue has entered into a new age as the oversea market is developing, and there is R&D progress on the design in the domestic market. Both of these have brought the brand into the new phase of branding, which allows the brand to keep the quintessence of its classic elements while injecting more contemporary inspirations.

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