Welcome to J D’Cruz, a new exciting Oxfordshire based brand producing individually designed and printed leather handbags, all made from hand selected sustainable leathers that have been hand-printed and crafted in Britain. Such innovative and exciting designs are a result of clear passion, enthusiasm and bags of experimentation.
This September J D’Cruz will be showing at London Fashion Week. AW17 sees J D’Cruz launch their debut collection with a range of landscape totes, rucksacks, slouch bags, satchels and different size clutch and coin bags. The inspiration for this collection is inspired by the authentic outdoors and prints were mainly motivated by architecture. The colours are bursting with bright accent personalities that brighten up any outfit alongside more muted tones. The brand is so confident it offers fantastic aftercare.
The bags are hand-made and created in the designer’s studio. No two pieces are the same adding to that personal feel to the brand. Jasmine the designer behind the brand who previously worked for Jimmy Choo won the Cherwell Best New Business Award 2016 and showed previous collections at Royal Windsor Horse Show, The Country Living Spring Fair 2016 and London Fashion Week in 2015, the response was very positive and successful.
J D’Cruz has also been worn this year by Perrie Edwards from Little Mix, Invader Girl and been voted one of the best rucksacks by InStyle magazine. The brand was also seen at Top Drawer, Pure London and The Clothes Show Live. Jasmine was also selected and exhibited at the New Designers Show in Islington; she is very selective of the leathers used in each design, which is part of making them so unique and special. This is a quintensisally British brand that produces everything in this country, using traditional textile processes such as screen printing rather than using a digital format. Most of the handbags remain unlined if possible to keep that handcrafted and loved touch. J D’Cruz bags get better with age, as the bag ages the leather softens and gains more beauty.