Thursday, 04 August 2011 22:15

Nail Embellishment

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International nail artist and elite global educator Sam Biddle takes nail embellishment and design to the next level...
Introducing a new range of show stopping nail art for photo shoots, catwalks and press campaigns.

As sported on the hottest hands in the music industry including Jessie J and Katy Perry, nail art continues to get bolder and more expressive. Sam Biddle is a hidden gem in luxury nail art. Her work has graced the front cover of over 5 magazines and a plethora of advertising campaigns. Her unforgettable nail designs have won endless awards and have featured on a number of television programmes worldwide.

Renowned for her innovative and unique nail designs, Sam Biddle works with a number of leading nail brands and professionals providing a wealth of knowledge and new techniques to create some inspirational and creative luxury nail art. From more simple designs through to fantasy couture nail art, Sam Biddle is the name on everyone's lips this year.

Sam Biddle is a high profile educator and runs industry workshops on a global level. Her techniques and her designs have been used by some of the world's leading session technicians. At the forefront of this industry, Sam Biddle is proud to launch a selection of on-trend, show stopping designs fresh off the catwalk, set to take the industry by storm.

Circle Tips and Chanel Inspired Nails

Autumn/winter 2011-12's catwalks were a rich mix of pattern and print. Elegant polka dots, spots and varied shapes lined the catwalk. Sam Biddle embraces this trend with her intricate 'Circle Tips' design and 'Chanel' influenced nails. Sam Biddle focuses on sophisticated palettes and elegant shapes to create two nail designs that work in harmony with this trend.

'Embedding sequins into acrylic or even adhered onto a natural nail, is a great, fun way to achieve a high impact, more polished finish' Sam Biddle, 2011.

Snake Stilletto Nails

This season was all about animal prints and this trend continues into Autumn/ Winter. This design uses real snake skin and bespoke pigments to enhance the pattern. Sam Biddle covers the skin in gel to ensure it is completely water proof and durable.

''This fearless stiletto shape is the hottest trend sweeping through the nail industry at the moment, and Lady Gaga is just one of the many celebrities who have been rocking them of late, along with Katy Perry, Rihanna and Beyonce. It is one of the easiest shapes to wear, added an extra little danger to your look, you won't fail to make an impression'' Sam Biddle, 2011.

Pink Ribbons

''I created these nails in aid of Breast cancer awareness. After battling with breast cancer myself in 2002 this image was a cathartic portrayal of the different aspects of the Big C, for breast cancer awareness month within the nail industry. The unrelenting scarily sharp nails represent the cancer itself; wrapped in pink ribbons (made from acrylic) relating to national breast cancer campaign.

I wanted to combine the fragility of the breast, the insecurity of the models posture and overall protection with the ribbons'' Sam Biddle, 2011
English Tea Nails.

Inspired by 2011-12's opulent winter florals, the English Tea nail design oozes kitch glamour. Perfect for fingers and toes.

'These are created using coloured gel, and incorporating old barge painting techniques. The feel of this design is light and airy and the shape of the nails really flatter the fingers. It is a new shape called the pipe, with straight side walls and a rounded edge' Sam Biddle, 2011

Homage To Cadbury's

Fun and quirky, Sam Biddle intricately hand paints each nail design to perfectly match the specific chocolate bar. One of Sam Biddle's most iconic designs.
''Hand painted using acrylic paints on tips, these nails are the most talked about I think because people can relate to them. I had a draw full of chocolate bars and as I finished one nail I rewarded myself with finishing the bar! What a week....'' Sam Biddle, 2011

Licorice Allsorts

Choose your favorite sweet and have them recreated in miniature at the tips of your nails! Each of these sweets are individually made from acrylic, the same material applied to nail enhancements. These tiny sweets are one of Sam's signature looks.

Sam Biddle is available for press bookings and expert comment relating to nail art and nail care including step by step guides to this seasons nail trends.

The Sam Biddle brand currently incorporates a selection of professional nail art materials for industry professionals plus a range of workshops and seminars held around the world

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