Saturday, 08 November 2014 17:11

Abbey Clancy to Exclusively Front the Launch of a New Mother's Day Fragrance

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Avon is delighted to announce mum, model and television presenter, Abbey Clancy, as the latest celebrity to join the Avon family.

Abbey will lead the launch of Cherish Eau de Parfum - a new fragrance for Mother's Day 2015. Helping Abbey launch the fragrance will be her mum, Karen, who also supported her in the making of the Cherish fragrance campaign. This is the first time the two of them have worked together. Winner of series 11 of Strictly Come Dancing in 2013, Abbey comments: "To front Avon's new Cherish fragrance is a dream - I love it. It smells beautiful and the bottle is stunning. It's the perfect Mother's day gift to show the special ladies in your life how much you cherish their love, support and friendship. My mum has always been my inspiration so it's fantastic that we have been given the opportunity to work together". Cherish Eau De Parfum boasts an olfactive of floral fruity woody notes. The fragrance is a tender scent with a blend of Sensual Jasmine Sambac, Creamy Sandalwood and lingering Precious Musks. Encapsulating top notes of Pink Pepper, Raspberry and Fresh Bergamot, middle notes of Mimosa, Peony and Jasmine Sambac, and bottom notes of Tiare - the flower of love found only in the South Pacific - Musk and Sandalwood. Emma Malone, Avon's European Senior Marketing Manager for Fragrance said: "When we developed Avon Cherish, we were looking for someone who could portray the essence and nature of this alluring fragrance. No one evokes the sense of joy, positive energy and happiness better than Abbey - she is a captivating beauty who enjoys celebrating those people special to her". Avon Fragrance Avon creates pioneering and best-selling fragrances sold to over 300 million customers across the world. European Cosmetics Markets magazine has named Avon as number three for women's fragrance sales in the UK. Key Ingredients JASMINE SAMBAC - Jasmine Sambac originates from the Far East, namely India and China, where for many centuries it has been one of the most valuable oils used in perfumery, called "king oil." This high quality accord provides a unique and enthusiastic aroma. This particular Jasmine Sambac is one of the most prominent scents and it has highly unique and incredibly intense aroma.

CREAMY SANDALWOOD - Captivating and enchanting, this signature Creamy Sandalwood reveals the intriguing duality of strength and fluidity, paramount to femininity. Creamy Sandalwood is luminous and mystifying, showcasing elements of darkness and light. Ribbons of delectable creaminess envelop you in a rush of warm sensuality.

PRECIOUS MUSKS - Softness and allure exude from this accord. Precious musk adds a rich and yet youthful seductive aura. Like a perfect layer of cashmere, these precious musks reveal a spontaneous temptation to the dry down

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