Viva Glam will host an interactive experience where fans can buy a Viva Glam lipstick then upload a photo to show Lady Gaga how they 'Glam This Way'. A collection of these photos will then be used as fabric to create a couture creation for Gaga. In the Autumn of 2011 MAC will reveal the creation designed by the musician's stylist Nicola Formichetti, constructed with a collection of the fan images. All proceeds minus the VAT from the sale of MAC Viva Glam goes to the support of those affected and living with HIV.
The new Lipstick and Lipglass in Viva Glam Cyndi Light Coral Red & Viva Glam Gaga Light Blue Pink priced at £13.50 and £12.50, are available now from Viva Glam.