For their spring/summer 2016 collection shown at Milan Fashion Week, the main focus was on Italy, but this time we were taken back to holidays spent in Capri and Rome, seeing the sites and then holidaying on the Amalfi coast, before jetting off to Portofino to soak up the sun. Before the show even started, you could already guess the spirit of the upcoming collection, with fruit stalls set up around the runway and plenty of holiday inspired themes going on.
Colour was everywhere, from the first look all the way to last. It was truly a celebration of tourism and Italy in general, with models wearing amazing dresses covered in prints of Ancient roman sites and beautiful seaside towns. The classic Dolce and Gabbana polka dot print was mingled into suits and onto shorts and crop top combos, complete with decadent embroidery and lovely head-scarves. Reds and yellows, popped against bright blue and lots of floral patterns while Dolce's classic black was a background feature.
Stepano Gabbana explained his thoughts after the show to Vogue Runway. “We don't believe in fashion for trends anymore. We want to show emotion. Just enjoy!” In regard to the tourism theme which ran throughout the collection, Gabbana sang the praise of his country which he deeply loves and respects. “This is where the first boutiques came from. We think it was the beginning of Italian fashion. And it was because foreigners saw it and liked it. Sometimes Italians don't appreciate all the things we have here!”
Selfies were also a big part of this show, which is no surprise seeing as this particular brand is very much into social media and the tech savvy youth of today. Models were encouraged to take selfies as they took a turn on the catwalk, which were then instantly uploaded and displayed upon screens along the runway. It was fun and a completely new concept which the fashion press and the models enjoyed immensely. Through all the selfie mania, the clothes still stood out as they were just so impossible to ignore. Beautiful shift dresses were covered in images of the Virgin Mary and Jesus while embellished gold, crowns which sat nobly atop models' heads.