Baileys' sponsorship is a seven-month partnership and will include brand presence in the magazine, on Cosmopolitan.co.uk and across all of Cosmopolitan's social media channels. The deal was conceived and brokered by Carat.
This year, Cosmopolitan and Baileys will be asking women across the country to toast the #FabulousFriends in their life and celebrate the magic that happens when girls get together.
"Cosmopolitan is a key audience partner for Diageo, both brands have a reputation and mission to add value to their shared audiences and the sponsorship of Cosmopolitan's Ultimate Women Awards presents a huge opportunity to drive relevance and saliency of what Baileys means for women today in new and exciting ways," said Jessica Evans, Media Director at Carat.
"Cosmopolitan celebrates the achievements of inspiring women through the Ultimate Women Awards – from campaigners to feminist trailblazers, to business women and extraordinary celebrities" said Ella Dolphin, Publishing Director, Cosmopolitan. "The evening brings together remarkable women and we are delighted to be partnering with Baileys to celebrate and showcase the power of friendship which is so important to women everywhere."
"We are delighted to be sponsoring the Ultimate Women of the Year Awards celebrating the achievements of remarkable women across the country and giving them the public recognition that they deserve," said Kim Araneta, Brand Manager at Baileys.
The collaboration will continue in 2015 when Cosmopolitan and Baileys will work together on a Mother's Day campaign highlighting the unique relationship daughters have with their mothers. The initiative will project images of inspiring mothers with quotes from their daughters on recognisable London landmarks.
The Cosmopolitan Ultimate Women Awards take place on 3rd December at One Mayfair, London.