Featuring Mo'Hits Records which consists of Dbanj who was recently signed to 'G.O.O.D Music' label headed by Kanye West
, singer Wande Coal and Dr.Sid, rapper K-switch and producer Don Jazzy. In this case Press tickets were handed out at the Press Conference a few days before so there were no hiccups in getting through those big main doors and finally getting to experience a well put together show. Although they lacked in advertising which they could take lessons from Cokobar.com who advertised the Afrobeat Festival to the core they had a great turnout nonetheless.
The vibe and atmosphere was very relaxed and comfortable. On entry I heard a familiar voice, that of Eddie Kadi a naturally funny comedian and host. I knew the audience were in for a treat as he has a certain charm and aura about him when he takes to the stage; he understands his audience and always delivers. Eddie had the audience prepared, warmed up rearing to go, the audience interaction and participation was exceptional, the music, the DJ, dancing, the exchange of experience which we could all relate to had you on the floor laughing. Eddie entertained the crowd to a point where the awareness of where they were disappeared, it seemed as though Eddie was in their living room, it was that intimate and personal.
In stitches and in excitement Eddie introduced on the stage Mo'Hits. The ever so cool and composed Don Jazzy took to the stage and directed the live band. The beats bouncing from the walls sounded epic. It drew attention and had heads bumping and brewing for what was in store. The stage presence of the Mo'Hits camp embodied the entire space of the Hammersmith Apollo and captured every moment musically. Having seen them in concert before this had to be the best thus far. They interacted with the audience who got the chance to touch one of two of them and best believe some girls were having hot flushes, which was expected, especially when the body of the Koko Master himself was put on display.
The most memorable of all was when history was made. The joining of Kanye West on stage with Dbanj and the Mo'Hits was incredible. Some speculated but was surprised that it actually happened. The part when Dbanj started playing 'All of the lights' on his Harmonica and then out of nowhere you heard Kanye West's voice, from then on it was stampede as the crowd rushed to the front just to make sure that their eyes were deceiving them, low and behold it was Yezzy himself, my heart jumped out of my chest and I think its possibly still there. It was unbelievable; the indoctrination of Dbanj to G.O.O.D Music was highlighted with 'Jesus Piece' chain that glistened with diamond so bright I lost sight of everything else being given as gift and sealing the deal to make it official was a moment for life. The room was in awe of what had just been witnessed. History was made. The combination of Afrobeat and the gap being bridged between us and them was being closed steadily.
After that epic moment, the audience had settled and continued to enjoy the show. K-switch didn't display as much as we would like but Wande Coal and Dr. Sid serenaded us with their popular hits and had us feeling as though they were singing to us. As we danced and sang word for word the show came to end. It appeared the artists did not want it to end and neither did we. The admiration and appreciation shown for our attendance was expressed a great deal which felt good on many levels as we all benefited in an exchange of currency and a great production. I would like to congratulate the organiser for an incredible moment although they too had some flaws it was pretty much smooth sailing. It would have made great sense if both parties came together and put and Afrobeat Extravaganza together over the weekend, with the skills on lacked in one could have used in exchange and put together the greatest Afrobeat concert together, instead lovers of Afrobeat had to choose between the two. I think that both organisers can learn front eh experience of the weekend in hopes next time we can all work together and create epic memorable moments for a collage for our children to see that when you work had something amazing can happen and those that are watching ill really take notice. As Afrobeat isn't a 'phase' it is here to stay, it's the music of Africa.
Bank Holiday weekend ended on a good note and Afrobeat is on the rise, move over a little Pop and make room for us. Africa is on the rise with their passion for music and making hits. Proudly African.
Same again next year....???