Last night Fashion Fringe announced FYODOR GOLAN as the winner of this year's coveted award at 8 Northumberland, London's most central venue.
Each of the three Fashion Fringe finalists - FYODOR GOLAN, HEIDI LEUNG and NABIL NAYAL – showcased their SS12 capsule collections for the first time this evening, in front of the gruelling scrutiny of the world's fashion press, buyers, friends and family.
Directly following the catwalk show, the 2011 judging panel - Anne Pitcher, Bel Jacobs, Claudia Schiffer, Roland Mouret and Roy Peach, withdrew to the private confines of the Samsung Galaxy S II Backstage Lounge where they conferred to agree on their winner. The announcement was made at the Fashion Fringe after party, also held at 8 Northumberland, where FYODOR GOLAN celebrated with Fashion Fringe guests that included Diana Vickers, Lydia Bright, Bayo Furlong and Jody Furlong.
Following months of tight work schedules that have tested both the designers' technical abilities and business acumen, FYODOR GOLAN's hard work finally paid off as they were crowned the worthy winner of the 8th Fashion Fringe accolade. Their name will now sit alongside the likes of past winners Basso & Brooke and Erdem.
On choosing the 3 finalists, the panel commented as follows:
Claudia Schiffer, said"FYODOR GOLAN have proven themselves and have the potential to go far. They deserve to be the winner of Fashion Fringe 2011."
Colin McDowell MBE, founder and Creative Director of Fashion Fringe commented: "The final choice is always the most nerve-wracking part of the whole process and I am always glad that I do not have to help make it. What I will say of this year's finalists is that all three contenders have a real future ahead of them and, as always, I can only thank the judges for the care and consideration that they have brought to all aspects of the judging and, along with other professionals and our sponsors, the mentoring which is so key to any young designer moving forward. My heartiest congratulations to FYODOR GOLAN and my best wishes for the future to Heidi and Nabil, it will not be the last we will see of them I'm sure."
The evening's celebrations were made possible by Fashion Fringe's host of loyal supporters, including L'Oréal Paris and L'Oréal Professionnel who created the models' glamorous final looks; NeuroDrinks who energised everyone throughout the production day and final show; and One Water who kept everyone hydrated, both front of house and backstage.
Fashion Fringe is proud to have the continued support of its following long-term Partners: American Express, Covent Garden London, Davenport Lyons, DHL, The Mayor of London, Samsung Galaxy S II, Very.co.uk and Metro.