Wednesday, 11 August 2010 20:20


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To celebrate the launch of the LACOSTE Legends project, LACOSTE hosted a glamorous party at Berlin night-spot 'Stadbad'.
Located in a disused swimming baths in Berlin, the Stadtbad Oderberger was the perfect venue for the Legends event, and was totally transformed that evening into a LACOSTE haven, complete with 'grass' tennis court that acted as the dance floor.

A set from project collaborator Stones Throw (DJ James Pants) filled the dance floor with the tracks that made them famous. The music then turned over to Jazzie B, formerly of Soul II Soul, whose rendition of 'Back to Life' proved a sensation.

Over 500 people joined the party to celebrate this unique LACOSTE footwear collaboration project and mark the occasion in true legendary style.

About Legends

An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.

Sharing the LACOSTE values of tenacity, authenticity, modernity and effortless style, together the 12 contributors are the LACOSTE Legends.

The story of Legends begins with René Lacoste. Reigning tennis champion of the 1920s known as 'The Crocodile' for his on-court tenacity, René was a true legend of his time. Famed for his sportsmanship, his spiritedness, elegance and enduring sense of style, René went on to found the eponymous LACOSTE brand that over 75 years later still bears the much-beloved crocodile emblem.

As a prolific inventor off the tennis court, René created the ubiquitous L.12.12 Polo Shirt, utilising state-of-the-art technology to craft it from breathable cotton known as petit piqué. To this day the Polo Shirt remains an icon of the brand, synonymous with quality and style.

Inspired by the legacy of René and the LACOSTE tradition of innovation, the story lives on through the Legends footwear concept that unites 12 contemporary Legends to pay homage to the great man and the iconic L.12.12 Polo.

Fusing the collection together, each shoe has a tongue crafted from petit piqué cotton, incorporating a woven LACOSTE-branded tab finished with a mother-of-pearl button, referencing the intricate detailing found on the L.12.12 Polo. The 12 designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.

The 12 designs go on sale with selected global distribution on 12.12 – the 12th December 2010.

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