Little Mistress opens its first store in the new Westfield – Stratford City shopping centre today 27th September.
The pop-up store is next to Harvey Nichols on the fashion floor at the centre, occupying an 80sqmt store and will initially be open for four months.
This is a very exciting opportunity for the relatively new brand. If this first pop-up store is the success the brand anticipates and it achieves the targets set, then the model will be rolled out and the brand will look to open 15 more stores in 2012.
Managing Director Mark Ashton is very confident of the Little Mistress offer: "At the moment Little Mistress has the number one sell through and density figure in the majority of the accounts that we trade with, it's literally flying out of the stores and there has never been a better time for us to open our own first store. We are here to fill a gap in the market, it is there and we believe there are quite a few other areas that our competitors just haven't clocked onto."
Each season Little Mistress adapts the latest catwalk trends and in-season colours to create covetable collections that are feminine, chic, pretty, affordable and wearable. With a rapidly growing reputation as a 'must have' label, it is difficult not to fall in love with the adorable, fun loving Little Mistress brand. The styles have a strong, brand signature, with pieces for all social occasions and looks that can be worn day and night. All Little Mistress pieces are designed in-house, flatter the feminine figure and seduce the buyer with their exquisite embellished detailing, lush layered textures and unique prints.
Little Mistress has a growing customer fan base and is quickly becoming a favourite with celebrities, who are all eager to be seen in the latest Little Mistress looks. The brand has also been shortlisted for the Drapers Short Order/Quick Response Brand of the Year.