YL Industries' story began almost 30 years ago in one of the most productive areas of the Italian textile industry.
Initially the company was mainly known for its leather and fur high production.
Over the years, thanks to company's professionalism, the reputation increased so much that it became a garments' supplier for important firms. After 15 years in operations, the love for fashion and the aspiration of growth, drove the owner to put into action a project worked out for a long time: to launch a new contemporary woman brand.
The name to give to the brand is already in owner's mind: YES LONDON. He is fond of London because it's a city always in the vanguard in new trends and lifestyles, just like the brand he wants to launch.
YES LONDON came out in fashion world in 1995.
Shortly the brand succeeded to stand out on national and international markets thanks to the eclectic designer's team headed by Gino Iavarone, to dynamic work style, to the managers' skills and relationship capabilities.
Technical and productive know-how developed over the years has supported the great brand's increase in last 6 years.
The group's ever-growing success comes also from an enthusiast young team.
The company's distributive policy is very selective and that's the why you can find our collections in most famous shops in Italy and all over the world.
The main target of the company is to remain faithful to the brand's style and, at the same time, to seek a product always innovative and high sewing that could answer consumers' needs.
Fashion Designer Gino Iavarone has become the epitome of classic fashion of Luxury. With product lines such as his leather and fur collection/ Yes London for Women, Yes London dresses for the unforgettable Women, and even his house, which was featured in the AD Magazine, it makes us wonder who the man behind the label really is with his dynamism designs.
Born Luigi Iavarone on March 9, 1959, in Naples, Italy he has come a long way from his days of sharing a bedroom with his brothers. Growing up in a middle-class family, Gino and his brothers and sisters were raised by his mother.
Gino s fashion sense was apparent at an early age When he would purchase expensive gifts for his girlfriend with the money he earned working at his after-school job. Although he knew he could find the clothes at a less expensive price, he made it a point to make Woman look stylish in his expensive gifts -and he has succeeded since letting Woman feel unforgettable in his leather and fur collection.
One would think that Gino attended fashion design school, but he actually started in the Fashion Industry in Milan as a Model and dropped out short after realizing that he is meant to design.
Model by night, Gino would work by day on his designs for the innovative Woman, which ultimately led to the fashion empire he leads today.
Besides retail distribution in Greek, Russia, Ukraine, Germany, United States, Canada and Japan he most recently set up a second factory and distribution in Brazil Sao Paolo.
Frequently Asked Questions
Why did you specialize on leather and fur?
It was time to break out the leather. Exotic fabrics and furs are showing up on every top, bottom, dress and accessory. Leather and fur is one hot commodity every season. Whether you are wearing it from head-to-toe or as an accessory, you can't make a mistake. A playful version on how to wear it is mixed in with other fabrics, and textures. We at Yes London love soft sweaters with leather panelling on the arms and fur jackets, coats. But you will see leather with fringe, leather and fur, leather and chains and leather and denim.
It's edgy and sophisticated. Dark red leather pants or red fur coats are easy to dress up or down. Pair them with a white or cream knit top to complete the look. If you have an event this year where you want to make a grand entrance and turn heads, step out in the all leather and black dress.
Two favourite shopping stops to stay on trend are the rustic and über sexy. So go out and find which piece of this rocker trend suits you the best, whether it is a little pair of gloves or full on leather jacket or dress combined with fur!