'The Charm of Christmas' campaign launches on 6 November and promises to be a Christmas Art Deco spectacular, harnessing all the eclectic elegance that wrapped itself around our sensibilities during one of design's most fertile and daring periods.
Art Deco roared into life during the twenties with all that was modern, elegant and free. And it started in Europe – then and now a breeding ground for design talent. Which is why the Chic Outlet Shopping® Villages have partnered with Europe's leading design schools – London's Royal College of Art, Paris's famous ESMOD, the European Institute di Design in Milan and Madrid, Ireland's National College of Art and Design, and Munich's U5 Academy – in a seasonal celebration of some of Europe's most creative talent with a competition for students to design the artistic theme of the Villages' festive campaign this year – one that interprets the gleaming confidence of Art Deco for the twenty-first century.
The judges are internationally recognised design luminaries – Marcio Alves Roiter from Brazil; Eva Jean Bart-Lorenzotti from the USA; Vadim Yasnogorodsky, Russia; Nicole Schoeni and Steve Leung, Hong Kong; Colin McDowell, UK; Umberta Gnutti Beretta, Italy; Gert Voorjans, Belgium; Michael Von Hassel, Germany; Montse Cuesta, Spain; and Mathilde de L'Ecotais, France. Together they will select the winner of the €9,000 prize. The winner will be announced on 1 December on ChicOutletShopping.com.
'This has been a very interesting project with some very strong candidates from all the art institutes. They captured the essence of the period with such panache and conviction. The Christmas box installations will look superb in Bicester Village.' Colin McDowell
From 15 November visitors to the Collection of Villages will discover a selection of designs from across the participating schools brought to life in an opulent display of oversized illuminated Christmas present sculptures, lending the stylish open-air boulevards of the nine Chic Outlet Shopping® Villages a touch of Garbo-esque gloriousness. They will provide the perfect backdrop against which one can discover sparkling treats from world-leading luxury fashion and homewares brands, as well as quirky pop-up boutiques including the Soho House Group's spa brand Cowshed at Bicester Village. Also new for the festive season is 'A New Home for Convivio' at Fidenza Village, a boutique created in collaboration with the charity Convivio (Italy's most charitable non-profit biennial trade fair institution, favouring ANLAIDS of Lombardy (Italy's National Association for the fight against HIV and AIDS) with its main mission being research, prevention, awareness and support programs) featuring fashion titans such as Prada, Chanel, Balenciaga, Etro and Lanvin, as well as vintage pieces donated by Halle Berry, Catherine Zeta-Jones and other leading lights of the red carpet. Festive feelings of joy and nostalgia are sure to be evoked by those visiting the traditional Christmas markets at Ingolstadt Village near Munich and Wertheim Village near Frankfurt, with local crafts and decorations ready to be enjoyed with plenty of spicy mulled wine.
With creativity, charm and glamour in abundance, and cosy treats and seasonal hospitality aplenty, what better atmosphere could there be in which to shop for inspired festive gifts from the world's most admired and aspirational designer brands, than at the Collection of Chic Outlet Shopping® Villages?