The British Fashion Council (BFC) yesterday announced 14 of London's brightest emerging talents who will be receiving NEWGEN award, sponsored by TOPSHOP, to show at London Fashion Week in February 2013.
NEWGEN showcases the best emerging British based fashion talent and is central to the British Fashion Council's talent identification, designer development and showcasing programme. Since its inception, its alumni include Alexander McQueen, Jonathan Saunders, Christopher Kane, Nicholas Kirkwood, Erdem and Mary Katrantzou to name a few. The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week.
Sarah Mower MBE, BFC Ambassador for Emerging Talent and chair of the NEWGEN selection committee, commented "The NEWGEN bar is set so high: to qualify, designers must prove their originality, excellence and openness to learning how to take first steps in businesses. This season's winners are a snapshot of what London is now - a varied group of vivid individualists, from many countries. They're a brilliant reflection of the energy of a city which enables so many talents to settle and shine."
"It's great to have a highly respected institution like the BFC recognise & support our label. We're really looking forward to showing the new collection." Liam Fahy.