The store will open for a limited time only from Monday 1 April - Friday 12 April 2013 at 8 Ganton Street London, just off the world famous Carnaby Street. The store will sell a limited collection of merchandise and will feature Fender® 'Plug & Play demo stations' in addition to hosting a Gered Mankowitz photography exhibition.
Janie L. Hendrix, Jimi Hendrix's sister and President/CEO of Experience Hendrix, L.L.C., will make a special appearance at the store, signing copies of the new book Jimi Hendrix: The Ultimate Lyric Book from 4-6pm on the opening evening, Monday 1 April.
World renowned music photographer, Gered Mankowitz, will be making a special appearance at the store from 3-6pm on Saturday 6 April, where he will be talking about working with Jimi Hendrix, and will be available to sign prints of his work, which have been exclusively printed for the pop-up store.
The Jimi Hendrix pop-up store will feature the new album "People, Hell and Angels" as well as the entire Jimi Hendrix music and video catalogue (including CDs, LPs, DVDs and Blu-ray releases), including a number of titles that have never been available in the UK. It will also sell authorized limited edition Jimi Hendrix merchandise, including clothing, posters, art, books, collectible items, and guitar accessories including pick tins, guitar straps, and effects pedals. There will also be some very special merchandise pieces that have been created specifically for the store itself.
Providing visitors with a unique one-off experience, the basement area will be inhabited by Fender who will be running 'Plug & Play demo stations' where Jimi Hendrix fans can practice their guitar skills and attend 'Jimi Hendrix Master Classes' where they can learn to play Hendrix riffs and licks.
The store will also feature a photography exhibition, displaying pictures taken by Gered Mankowitz, the famed British rock photographer whose lens captured Jimi Hendrix on multiple occasions, and took the picture which became the cover for "People, Hell and Angels".
The pop-up store is a stone's throw away from many of the legendary venues synonymous with Jimi Hendrix's time in the capital including Bag O' Nails, Ronnie Scott's, Marquee Club, The Speakeasy and is in close proximity to his former central London flat on 23 Brook Street.
The pop-up store coincides with the release of "People, Hell and Angels", an essential new album premiering twelve previously unreleased studio recordings completed by guitarist Jimi Hendrix. "People, Hell and Angels" is available now, digitally, as part of Classic Rock Presents: Hendrix - People, Hell and Angels Collector's Pack, and as standalone physical releases on CD and LP.
"People, Hell and Angels" showcases the legendary guitarist working outside of the original Jimi Hendrix Experience trio. Beginning in 1968, Jimi Hendrix grew restless, eager to develop new material with old friends and new ensembles. Outside the view of a massive audience that had established The Experience as rock's largest grossing concert act and simultaneously placed two of his albums in the US Top 10 sales chart, Hendrix was busy working behind the scenes to craft his next musical statement.
These twelve recordings encompass a variety of unique sounds and styles incorporating many of the elements - horns, keyboards, percussion and second guitar - Jimi wanted to incorporate within his new music. "People, Hell and Angels" presents some of the finest Jimi Hendrix guitar work ever issued and provides a compelling window into his growth as a songwriter, musician, and producer.
Pop-up store information:
Address: 8 Ganton Street, London W1F 7QP
Monday 1 April to Friday 12 April
Opening times: 12pm - 8pm Monday to Saturday and 11am - 5pm on Sunday
Janie L. Hendrix, Monday 1 April: 4-6pm
Gered Mankowitz, Saturday 6 April: 3-6pm
Fender Jimi Hendrix Master Class dates and information:
Tuesday 2 April
Wednesday 3 April
Thursday 11 April
Friday 12 April
Limited places 6-8 per session
Visit www.fender.com for additional information and booking