The fashion industry is constantly changing and designers are always looking for new arenas to showcase their brands.
Moda 360 is a high fashion concept for international designers to take their brand to new level by participating in a ground-breaking platform combining fashion, art, music and video for a unique presentation of their fashion collections. Moda 360 will provide press and media with compelling visuals for features and editorials, and allow buyers to discover new collections outside of the busy fashion calendar in a unique and enjoyable environment.
Fashions Finest and Bel Esprit have partnered to create this unique platform to give participating designers both a 2-day live event as well as long term promotion for their collections through membership in Bel Esprit's online showrooms and runway shows during London Fashion Week. Moda 360 is taking place outside the industry calendar to give designers opportunity to:
• Connect with fashion editors and buyers who are otherwise committed during international Fashion Weeks, trade shows and trade events.
• Focus on unique and innovative visual and live model presentations.
• Produce video and photographic material and content for online and print campaigns and materials for extensive use in their marketing and sales campaigns.
International videographers will showcase their work on 5 video screens at the event, and participating designers will be able to connect with filmmakers to have their designs featured in a creative, digital presentation. Exhibiting designers will incorporate the resident artwork in the venue as well as furniture and design artists to present key pieces of their collections. Live model presentations will take place on a stunning spiral staircase or with projected images as a backdrop.
Lifestyle brands are joining Moda 360 as sponsors, with Bel Essence as the official skin care sponsor of the event and gift bag sponsor Travalo distributing perfume atomizers to VIPs, among others. The Academy of Freelance Makeup will create the models' looks for the runways. On June 30, an evening cocktail event will raise funds for the Friends of the Congo, an awareness and advocacy organization supporting the economic and social development in the Democratic Republic of the Congo. Moda 360 is gathering additional partners, bringing more opportunities for designers to promote their collections.
Moda360 International website: www.moda360intl.com