Fashions Finest SS18 during London Fashion Week took place at its usual residence at the DeVere Grand Connaught Rooms in Holborn, London. It continues its influx of celebrity followers from the world of TV, music, sport, entertainment, and fashion. British Soul Legend Omar sent a shout out, apologising for being unable to attend but wished the designers at Fashions Finest all the success. Lizzie Cundy was spotted passing through. TV presenter Gillian McKeith was amongst the celebrity crowd attending along with No5 of the US Billboard single charts, singing sensation Ally Ryan, singer Paul Manners, singer Ian Thomas, TV personality and fighter Alex Reid, Georgia Harrison Chambers Whittle, Boxer Richard Riakporhe, singer Wayne Marshall, singer Tom Beasley, Belgiums rising stars boyband Fourth Kingdom to name a few.
Day one saw the collections of British talent Rose Appleton, Fleur Angelique by Sany Lou, and Unbridaled Couture and a slew of German designers such as Berlin-based label AKAME, designer Kim Tiziana Rottmüller, and returning German designer Marina Willms.
Closing day one was a fashion collective of eight designers supported by the Prince’s Trust and hosted by Fashion Finest that included Babydol Clothing, Quillattire, Vimpelova, ByVarga, War & Drobe, Sheree Robinson Knitwear, Fifth culminating in the finale of Rosie Red Corsetry’s collection of ethereal and hauntingly beautiful fairytale gowns which included 2 plus sized models.
On day two at Fashions Finest welcomed their guest to the catwalk shows of Tahra Nketia, Chaela Rose, Mena Odi Collection, 13 Magpies Design Studio, Helen Howe Atelier, Ocansey Bianchi, Koyawo and closing with luxury jewellery line Jadau by Kanwal Toor.
Guests were able to peruse collections in the popup and exhibition area where Accessory brands The Naan Design, jewellery designer Alexandra Jacoumis, J D’Cruz (bags), clothing brand Caroline London, Just Kim Prints (bags), Polina Magiy Shoes and Pharrell’s (hats & clothing) are sat up over the two-day event. Long-term sponsor Berkshire Beauty pampered guests with complimentary treatments on the day.
This season Fashions Finest hosted their first panel discussion ‘Let’s talk Fashion Business’. ‘Let’s Talk Fashion Business’ is an interactive discussion including Q&A to offer help and advice for emerging brands to grow their business.
This season hosted by Cindy Hudson, the panelist were Tracey Sayer fashion director at the Sun’s Fabulous Magazine, US fashion consultant Shelly Pick, celebrity stylist Bernard Connolly and founding director Zack Sartor of ApparelTASKER a garment production service.
The biggest challenges for new brands are getting visibility, attracting buyers and making sales. ‘Let’s Talk Fashion Business’ gave an opportunity to connect with seasoned industry professionals who can offer insights and advice about growing a fashion brand. The discussion focused on marketing, social media, branding, buyers, manufacturing and sales. Visitor numbers exceeded expectations.
Panelist US Fashion Consultant Shelly Pick said: “It was a very good experience tonight night. Thank you for including me. The questions were much more emotional than I had expected or encountered before.
So much more work to be done.”
Visitors were impressed with concrete practical advice given by the panel, Bernard Connolly, Shelly Pick, Zack Sartor and Fashion Director Tracy Sayer.
One visitor commented: “Tracey is a fresh breath of air, she was very down to earth. She was not what I expected a Fashion Director or Editor to be like. She was honest, unpretentious and helpful. We have attended so many seminars and sought help elsewhere but I feel we got more out of attending this panel then all the previous bundled together!”
Fashions Finest thanks it sponsors and partners AOFMPro, R+Co, Berkshire Beauty Double Tree Hilton Victoria, New Amsterdam Vodka, British Style Society, Aqua Carpatica, Freaks of Nature, Cocoa Ooze, Ombar chocolate, ape snacks, MyShowcase, Alo, and Virgin Active.
More information about Fashions Finest event during London Fashion week.