A one-week fashion and beauty event running from now until 3 April to launch the arrival of SS11. The Tweet Mirror - by Nedap - allows customers to see themselves in different new outfits and share the experience with others directly by e-mail or sharing images via social media pages. With a digital camera built in, and a real time connection to the web, shoppers can receive feedback on what they have decided to buy.
In the Go Virtual zone at Westfield London, customers can use the Tweet Mirror to wear and compare different outfits. Images can be sent to e-mail address, text, and twitter or to Facebook. If a shopper has taken a picture but not bought the item, the picture will be on their computer at home or work and will link back to the brand's website for the second opportunity to buy online.