Beginning with one off transfer prints just so he had something to wear out to catch the eye, interest grew and it soon became a small income so focus on making this idea he had into a brand was started. So along with some friends he created the site, organised a launch party in London and got samples sent out to various papers, people and magazines to gain some coverage all still with only £300 invested into the company. Now in 2011 and after learning from tried, failed and successful ideas along with testing the market it is ready to make Jett Blak clothing the brand it always could have been before, with experience and new doors opened here's hoping it can regain the initial energy it created being so original at the time back then.Jett Blak clothing
is about is distinct, simple and stand out items, one of the first to mix celebrity/iconic faces for a hook with my slogans, original illustrations and photography all manipulated and reworked for a jett blak edge, i don't just put a celebrity on a tee and say 'done', each tee is an idea with a theme and reason.
I have tried to bring custom/original one off clothing to the mass market whilst still remaining pure with no need to ever sell out by producing and marketing my own site with direct selling cutting out the middle man, keeping it all in house and being able to hand customise each tee ensuring quality which is what is most important to me, do it my way or not at all...
All tees are organic, earth friendly or bamboo fabrics doing my little bit for the environment ensuring quality control and good working conditions.