Wednesday, 04 August 2010

Jane Packer's New Fragrance Collection

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Jane Parker believes that women want their fragrance to reflect their personality.
This August, International Floral Designer Jane Packer launches her new Fragrance Collection, consisting of 5 contrasting fragrances, all inspired by the myriad of flowers she has worked with over the last two decades.

Jane Packer believes that just as we would buy a new outfit or adorn ourselves with a precious accessory, we choose a special fragrance to complete our wardrobe. She also believes that women want their fragrance to reflect their personality.

Jane Packer had dreamed of creating her own fragrance for a long time and as a child, being fascinated by flowers, she would try and produce her own fragrances from the petals collected from her garden. Similarly Jane Packer has spent many hours finding the right blends for all of the five fragrances in her new Fragrance Collection, from the initial inception, to the ultimate fruition, Jane Packer has been instrumental in its development every step of the way.

After one year, the final result being beautiful fragrances that she is proud to wear - a Fragrance Collection that will appeal to all. There are five fragrances, each of which represents different moods, or characters, developed individually and motivated by Jane's love of flowers. The unique bottle and cap combination make them desirable objects for any dressing table.

The Jane Packer Fragrance Collection consists of a beautifully packaged Fragrance, Body Cream and Bath Milk, which are divided into 5 inspiring scents:

- Red Roses, Black Violet, Cyclamen
- Gardenia, Cedar Wood, Patchouli
- Iris, Jasmine, Sandalwood
- Green Orchid, Vetiver, Lemon Grass
- Fig, Sandalwood, Amber

The Jane Packer Collection will launch exclusively on 1st October at her flagship store in New Cavendish Street and online at From 15th October, the range will also be available in leading department stores. An international roll out to New York, Tokyo, Seoul and worldwide will follow thereafter.

Notes to editors:

- Eau de Parfum 50ml £45.00 rrp
- Bath Milk 200ml £19.50 rrp
- Body Cream 200ml £25.00 rrp