Thursday, 22 November 2012

Shades To Enhance Darker Skin Tones

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Liz Earle Colour Expands to Include Shades to Enhance Darker Skin Tones.
Following the expansion of the Liz Earle Colour range, to include shades which enhance Asian and black skin tones, beauty and hair PR agency, Unleashed Potential has been appointed to manage a project to promote these new shades to specialist consumer media.

The Liz Earle Colour range is designed to help women achieve natural, beautiful-looking skin, simply. In line with their belief in creating a collection suitable not only for all ages and skin types but also a wide range of skin tones, they've expanded the line to include shades that will beautifully complement Asian, mixed-race and black skin.

The range features formulas to Conceal and Highlight, including the Perfect Fix Concealer (2g, RRP £13.50), as well as products for the Face such as the Signature Foundation (25ml, RRP £21), Cheeks in the form of a Cream Blush (2g, RRP £16.50), Eyes featuring the Signature Eye Colour (3g, RRP £13.50) and Lips including the Signature Lip Colour (3.5g, RRP £14).

The new Liz Earle Colour shades are available to buy online at, as well as from Liz Earle Stores in London, Leeds, Guildford and the Isle of Wight, on QVC and at selected John Lewis stores nationwide.