Saturday, 16 October 2010

New John Frieda® Precision Foam Colour

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The UK's first ever permanent foam colour...
 The UK's first ever permanent foam colour for salon-quality results at your fingertips.

The John Frieda® haircare professionals announce another haircare first; John Frieda® Precision Foam Colour, a new permanent foam hair colour designed to deliver salon-precise results at home. This revolutionary non-drip foam spreads easily into roots and hard to reach places, and gives 100% grey coverage, leaving you with nothing but shiny, natural-looking results. With 20 gorgeous shades to choose from, achieving a fabulous salon-quality result at home has never been easier.

Nicola Clarke, Creative Colour Director for the John Frieda® brand and the authority on colour has been involved in the development of John Frieda® Precision Foam Colour to ensure the product delivers a professional colour result. Nicola says, "Home hair colouring can be a risky process and often results in uneven, unnatural looking colour. I speak with women in the salon everyday who have tried to re-create a professional look at home only to return to the salon disappointed. We addressed this issue in the development of John Frieda® Precision Foam Colour. We've taken the fear out of home colouring by making the process easy, clean and effortless; creating a product that gives perfect coverage and a truly professional colour result."

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