Wednesday, 16 April 2014

Volumised Lashes In An Instant With New No7 Lash Impact Mascara

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Say goodbye to clumped-up lashes after layering on the mascara and hello to dramatic lashes in just two coats!

To help achieve volume quickly and easily, the experts at No7 have developed No7 Lash Impact Mascara (£13.50) so you have total control over creating your own lash impact.

Proven to add great volume in just one coat and give an amplified false lash effect in two, No7 Lash Impact Mascara creates dramatic looking lashes without clumping or flaking.

With 88% *of women stating that No7 Lash Impact Mascara allowed them to control the volumised look they wanted, one tester also noted that, " It's a great product  that gives you the power to adjust how much volume you want by adding coats, and great for wearing lightly during the day and adding extra coats for going out!"

Inspiring women to discover their very own 'Ta Dah!' moment, No7 Advisor Geraldine Freer gives her top application tips:

"For best results, first wipe the tip of the wand to remove the excess mascara. Then gently lift your lid and looking down, begin at the outside corner of the eye and sweep in a zig-zag motion. Apply mascara lightly to the lower lashes; turn the brush at an angle to ensure all the lashes are covered. To increase the WOW factor, finish by applying a second coat."

NEW No7 Lash Impact Mascara (£13.50) is available in black and black/brown from 16 April in store and on

*The user trials took place in September 2013 using 50 women