The company name has stemmed from the tiny rubies that were inserted with tweezers into watch mechanisms at Rolex and other renowned Swiss watch brands. The fine tweezers used for that purpose were produced at Rubis and were the very finest available. The Rubis range of precision tweezers, scissors and nails clippers is now available in Harvey Nichols stores, Fenwicks and Look Fantastic.
Tuesday, 06 September 2016
The Ferrari of Tweezers - Bobbi Brown
The first precision tweezers were developed to place ruby stones into watch movements and the rubis name is now synonymous with authentic Swiss quality.