Bestselling and award-winning haircare brand, SheaMoisture, have unveiled an exciting new line to the UK- their iconic African Black Soap & Bamboo Charcoal Haircare Collection, available at Look Fantastic £10.99-£12.99. Formulated for those who suffer with irritated scalps and dry hair, this range contains a cocktail of ingredients to help promote hair health and leave locks with a gorgeous shine. With up to 40% of women of colour looking for products to help address dry scalp/ hair problems, this range is the answer to hair and scalp problems,
Made with the finest natural, fair trade, certified organic ingredients, this collection is enriched with goodness and contains no nasties. The key ingredient, African Black Soap is a time-honoured beauty secret that has been passed down for generations throughout Africa. For almost three decades, SheaMoisture have ensured that their Black African Soap continues to be made from the original family recipe of Grandma Sofi. Made from a mixture of leaves, cocoa pods, Shea tree bark and plantains (which are burned to an ash, giving its dark hue), it’s then added to coconut oil and organic fair-trade shea butter – helping to hydrate locks.Like every product in the SheaMoisture family, the organic Shea Butter is sourced from 15 women’s co-ops in Northern Ghana, through SheaMoisture’s purpose-driven Community Commerce business model, and 10% of the sales support investments in these communities. An ethical wage premium is paid co-ops members, and the brand aids in monitoring practices to ensure that the efficiency, health, profitability and quality of life is elevated for members of the co-ops.
For added benefits, this collection also includes Added Bamboo Charcoal and Tea Tree Oil help to remove any impurities, excess oil and unwanted build up, all whilst providing hair with an enhanced shine and volume.
1. African Black Soap & Bamboo Charcoal Deep Cleansing Shampoo, £10.99
PRIMARY BENEFIT Gently cleanses as it removes build-up from styling products and soothes dry, itchy and flaking scalp.
PERFORMANCE Our special blend of soothing African Black Soap, Bamboo Charcoal, Tee Tree Oil & Willow Bark Extract removes product build up and strengthens hair by sealing in natural moisture. Helps calm scalp irritations for healthy hair with a brilliant shine.
USAGE Apply to wet hair, lather and massage at the root to stimulate the scalp. Rinse thoroughly. Repeat if necessary.
2. African Black Soap & Bamboo Charcoal Balancing Conditioner, £10.99
PRIMARY BENEFIT Moisturizes and detangles hair while it soothes dry, itchy and flaking scalp.
PERFORMANCE Condition detangle and balance oily scalp. Helps relieve itching, flaking and scalp irritation. Leaves scalp feeling comfortable and hair healthy-looking.
USAGE Work conditioner through hair from root to ends, massaging gently into scalp. Leave on for 3 minutes, then rinse.
NEW / BETTER / DIFFERENT Formulated with natural and certified organic ingredients.
3. African Black Soap & Bamboo Charcoal Purification Masque, £12.99
PRIMARY BENEFIT Deeply conditions hair while relieving dry, itchy scalp.
PERFORMANCE Enough with build-up and residue left behind from styling products. This intensive treatment deeply conditions and removes product build-up while relieving itching, flaking and scalp irritation. Leaves scalp feeling comfortable and hair healthy-looking.
USAGE For deep conditioning treatment, cover hair with a plastic cap and apply moderate heat for up to 30 minutes. Rinse thoroughly. When using a hair steamer do not cover hair, moist heat will add to masque's hydration.