The brand tripled their orders during the summer ‘lockdown’ as UK women began embracing their natural hair, and we at Fashions Finest have to rave about this product, which can transform curly hair into soft and sleek curly locks, that not only look great, but smell beautiful, and radiate health from root to tip.
Welsh born creator Elinor Davies - Farn set up the brand from her kitchen out of the frustration of not being able to find natural curly girl products that worked effectively for her, and did not contain chemicals that were damaging to natural hair.
Olew - the Welsh word for oil, pays homage to Elinor’s Welsh roots, and the products are made in the UK, and packaged by Elinor from her 1 bedroom flat.
What’s the secret? The magical Olew Curl Cream (or Hufen Gwallt in Welsh) is a special blend of jojoba, aloe and avocado to deeply nourish and define curls. Loved by the curly community, this naturally hydrating crème smooth’s curls and minimises frizz. The rich yet lightweight Cream adds moisture, which restores curls back to their happy, original curl pattern, all while protecting your mane against sun and atmospheric damage – keeping your curls in place. It offers gentle control, has detangle and anti-static properties and improves the hair’s pliability. It also maximised body, shine, and moisture. Gorgeous!
As well as the curl cream, Olew have a whole collection of products designed to care for your curly hair, and give you confidence in your natural beauty. They were born after Founder Elinor ditched the straighteners in 2012 after years of not liking her own curls growing up, and straightening her hair, due to a lack of self-confidence and pressure to conform. This carried on for years, until Elinor decided to embrace her natural curl pattern. Coupled with her experience, and frustration at the lack of natural hair care products available on the market, and through extensive research, Elinor found that most products aimed at curls contained chemicals and preservatives that could be detrimental to curl health. Thus Olew was born to enhance and define curls with all-natural nourishing and hydrating products without any sulfates, parabens or silicones.
Visit the website now to get your hands on your own products, and join the natural curly girl revolution, embracing your natural beauty today.