Tuesday, 10 August 2021

Fight ocean pollution a bag at a time with grüum

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grüum, Manchester-based skincare and haircare brand, launched a new range of sustainable wash bags to help fighting ocean pollution thanks to a toiletry essential.

The Loop Wash Bag is the new arrival from skincare brand grüum. Essential and unisex, this sustainable accessory is 100% made of recycled ocean-bound plastic. A small but meaningful change for the planet.


Meet the New Loop Wash Bag

Available in three colours, Loop Wash Bags fights plastic pollution with its ethically sourced, vegan and 100% recycled body. Each bag is made with recycled plastic pellets deriving from ocean-bound plastics, such as bottles, bags and plastic fishing nets. Each Loop Wash Bag is the equivalent of 12 plastic bottles saved from the waters. This new range came to life after non-profit organisation Plastic Ocean estimated that 10 million tonnes of plastic are dumped into the ocean every year causing pollution and health hazards to the marine fauna. Loop Wash Bag is a tiny but significant contribution to the planet with a daily or travel companion.

About The Brand

Four friends from Manchester launched grüum in 2016. From the very start, sustainability and inclusivity have been the core values of the brand. The four friends - Simon, Beth, Andy and George - realised how many claims commercial products have and how deep is the gap and the differences between skincare for women and skincare for men. The first too wide and overly complicated, the second way too scarce. The brand started as a shaving brand and later expanded into skincare, haircare and suncare products for everyone, all ages and genders. 'Kind to skin and our planet', grüum functional products are inspired by Scandinavian ideals and are free from harsh chemicals.

Co-founder Andy Shaw said: 'Sustainability is at the heart of everything we do. From our ever-expanding range of zero-plastic products to our packaging choices, it's really important to us. We only want to create products that serve a real purpose, with no gimmicks or labels. Sustainability and inclusivity are core pillars of everything we do, so we don't make things 'for him' or 'for her'; we make them for everyone, with one fair price for all.'

The new Loop Wash Bag is now available online at a limited launch price of £20 including free shipping. Find grüum collection online