Thursday, 09 September 2021

MONAT's new Soothing Micellar Shampoo

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MONAT® introduces its new Soothing Micellar Shampoo, which carefully lifts and removes impurities and product build-up from delicate hair for a gentle yet deep, refreshing cleanse. Vegan and cruelty-free as always.

Micellar cleansers are particularly appreciated in makeup removing products. Thanks to their gentle action, MONAT chose micelles for its new and innovative Soothing Micellar Shampoo.

A life-saver for beauty mavens, micellar cleansers find a new application with MONAT®. The luxury vegan and cruelty-free brand launches its new Soothing Micellar Shampoo.

About The Product

Permeated with tiny micelles, this fragrance-free shampoo transforms into an airy lather that gently lifts and removes impurities even from the most delicate mane without stripping the hair of moisture or essential nutrients, nor causing scalp irritation. Both scalp and environmentally friendly, it features coconut-derived Cocamidopropyl Hydroxysultaine with coconut and corn-derived Sodium Laurylglucosides Hydroxypropylsulfonate, with a splash of the naturally-derived glycerin sourced from sustainable palms. Its gentle, high-performance cleansing agents work harmoniously with its botanical-based humectant to help cleanse while restoring a calm, balanced feeling to the scalp. It provides immediate and 24-hour scalp comfort.

About The Key Ingredient

Micellar cleansers contain tiny micelles (microscopic oil spheres) that dissolve impurities without stripping the hair. On one side, the micelle is attracted to oil, while the other side is attracted to water. They help draw out impurities, oil and environmental pollutants without being harsh.

MONAT Soothing Micellar Shampoo is ideal for customers who have delicate, fragile or fine hair and for everyone looking for a gentle, refreshing cleanse that is also calming. Suitable for all hair types and colour-treated hair, this new shampoo is great for frequent use by active people. The Soothing Micellar Shampoo (RP: £27, VIP Customer Price: £23) complements any MONAT conditioner or masque. It also works well with revolutionary REJUVABEADS® formulas designed to temporarily seal and mend split ends for healthier-looking hair.

How to use: emulsify the Soothing Micellar Shampoo in your hands and apply it to wet hair. Leave on for 2–3 minutes. Rinse and repeat. For optimal results, follow with your favourite MONAT Conditioner.

MONAT® is available to buy online and MONAT Market Partners nationwide.