September 2020
Wednesday, 30 September 2020 11:16

Real Virtuality Presented By Xander Zhou

The Spring-Summer 2021 collection from Xander Zhou “Real Virtuality” is based on virtual existence in a real, physical sense.
Published in Fashion
Wednesday, 30 September 2020 10:28

SS21 Simone Rocha

Designer Simone Rocha was born in Dublin, Ireland in 1986. In 2008 she graduated with a BA in Fashion from The National College of Art and Design in Dublin continuing to graduate from the acclaimed Fashion MA in 2010.
Published in Fashion
Wednesday, 30 September 2020 09:17

Rixo Showcases 'Ariel' Digitally at LFW

Womenswear brand Rixo showcased their latest collection ‘Ariel’ in the London Fashion Week Schedule via a digital short film, and still imagery. 
Published in Fashion
Tuesday, 29 September 2020 14:37

Halpern. Spring-Summer 2021

For his Spring-Summer 2021 collection, Halpern pays tribute to the heroines of the frontline. Captured in film and portraits, eight women from across the public service sectors reflect on their work during the lockdown period.
Published in Fashion
Tuesday, 29 September 2020 13:54

All Our Children. Bethany Williams

Instead of a catwalk to showcase her SS21 collection, Bethany Williams presented a film created with her friend and photographer Ruth Ossai. Shot in accordance with the Covid-19 government guidelines in front of Magpie’s Newham offices.
Published in Fashion
Monday, 28 September 2020 19:43

How to Promote on Social Media

Fashion and social media go hand in hand. Regardless of whether you’re a niche designer who only wants to target a small market or someone who intends to become a big influence in the industry, social media is one marketing tool you can’t go without.

Everyone and their dog have an Instagram profile these days, so learning how to showcase your fashion designs on popular platforms is a valuable skill. Of course, simply creating a Facebook and Instagram profile for your brand is a great step, but there’s a lot more effort involved in actually making a successful marketing campaign and reaching your target audience.

So, what are the steps that you need to take to promote your brand successfully on social media? We can tell you. Just keep on reading and you’ll learn some pretty nifty tips and tricks.

Hashtags For Instagram

Hashtags for Instagram resultPhoto by Flaunter on Unsplash

It’s pointless to post on Instagram without using hashtags. With each post, you want to make sure you put all the relevant hashtags in the description box, and do try to pick the hashtags that are currently trending.

There are several programs that can help you check which hashtags are currently trending, with some of the most famous being BrandMentions and Brand24. These are social media monitoring tools that help you discover trending topics for any keyword that you type in, so use them to figure out which hashtags to include in your Instagram posts.

You do however need be careful not to overstuff your post with irrelevant hashtags. It might be tempting to put every trending word in there, but using too many hashtags and using hashtags that are unrelated to your actual post will lead Instagram to mark you as a spammer and you may even get banned you if you aren’t careful.
 
Create Event Promotions

Create event promotions resultPhoto by Ilyuza Mingazova on Unsplash

The best way to showcase your new collection is through event promotion. You can organize a big sale on your website, give out special coupons, or let people know about any fashion shows that might feature your new collection. But how do you make these kinds of posts stand out on your social media? The answer is - with a lot of visual content. Create sliders with photos of models wearing the new collection, and include photos with relevant info about when the collection is launching. You really don’t need any special skills to do this. If you have a good slideshow app and enough photos of your fashion garments you can make these types of posts in practically ten minutes, and then share them all over social media.

Create A Style Guide

Create a style guide resultPhoto by Flaunter on Unsplash

Along with cool new garments, why not give your potential customers some free fashion advice? This way, you get to show off your new collection by giving people ideas how they can wear different pieces from it, and this can inspire them to go to the store and buy them. Not only that, you’re engaging your audience – by giving advice away for free, you’re giving them something of value. They’ll be more likely to trust your brand and want to buy from it.

Organize A Giveaway

Organize a giveaway resultPhoto by Jackie S on Unsplash

Giveaways are a great way to get more people to see your fashion collection and to like and follow you on social media. When you organize the event, let people know that there will be several lucky winners who can win a piece from the new collection, and that you will draw them at random. All that people have to do to enter the giveaway is leave a comment on the post and like and follow your brand on Facebook and Instagram. This way, you’ll increase traffic to your page and reward your followers with something special that will make them want to keep coming back to your brand.
 
Work With Influencers

Work with influencers resultPhoto by Daniel Koponyas on Unsplash

Choose good influencers to advertise your brand. You don’t have to work with big influencers either – micro-influencers might have small followings, but their audiences tend to be very engaged and trusting of whatever the influencer tells them. If you want to establish a good relationship with an influencer, send them the garments from your collection. If they end up liking them, they’re likely to showcase them on their YouTube channel or social media profile, which is a huge advertisement for you.

Keep your audiences engaged by posting frequently, and get them excited about your new collection by offering special promotions, giveaways, or coupons. Work with influencers to spread the word about the launch, and create interesting content that your potential customers can enjoy. If you cover all these basics, your new fashion collection is bound to be a success.
Published in Blog
Friday, 25 September 2020 15:48

5 Basic Underwear Rules You Need to Know

Your underwear speaks a lot about you. Even if it isn’t for public consumption you don’t have to just put on anything you come across like overstretched and greying grundies. Great underwear makes you feel great in your clothes.

Published in Fashion
Wednesday, 23 September 2020 16:02

Skincare Solutions You've Been Craving for

FRESH from the sell-out success of their pimple-busting collection in the UK, disruptive skincare brand, Funderm, have announced the launch of their Skin Solution Sets. 

Published in Beauty
Wednesday, 23 September 2020 10:01

Nae FW 20/21 Vegan Shoe Collection

Vegan shoe brand nae (no animal exploitation) is a Portuguese shoe brand, born in 2008 and based in Lisbon, Portugal.

Published in News
Tuesday, 22 September 2020 15:59

The Fashion of Body Modification

There was a time, barely a couple of decades ago, that many of the body modifications that are popular today were somewhat frowned upon in so-called polite society. Some were deemed within the bounds of acceptability - a tame piercing or two. Yet, tattoos were still treated with an air of taboo; a secret indulgence that most in the mainstream of society shared only with their closest friends. Thankfully, this is less the case today.

We tend to better understand that to modify one’s body is not to sully it but to celebrate it. When we also look at the historical context of body modifications, we can see that they have often bridged beauty with cultural significance. They say something about who we are and the time we live in. As is the case with most forms of fashion.
We’re going to take a closer look at the fashion of body modification today. How does it fit into our lives, and what hurdles do we still struggle to overcome? Where are trends likely to travel in the near future?

Tattoos

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Though tattoos have become popular in recent years, they can still be the object of controversy. Many of us consider them as a deeply personal, creative way to collect art on our bodies, but some employers still regard them as a sign of unprofessionalism. It seems strange today that one should have to disguise their personal art to get a job. Still, our choice of fashion when approaching potential employers is important, and could still see us discriminated against. Alongside finding the right business casual clothing, or layering to appear professional while not overdressed, it is often recommended that we cover our tattoos for job interviews.
 
That said, it is becoming increasingly accepted that tattoos are something to be cherished and collected. Much like we’d invest in artwork for a gallery wall in our homes, body art is a way to engage with creative works that also helps to tell the story of our personal journeys. The artwork we merge with our bodies says something about who we are at specific times. Our understanding and acceptance of tattooing have also helped to support a thriving tattoo industry. Artists are getting their own TV shows and attaining similar wealth and standing to their fine art contemporaries.
 
As we look to the future of tattooing, it’s worth considering where our creativity could take us. We are already beginning to see tattooing being used to alter the colour of our eyes. The process, known as keratopigmentation, began as a clinical procedure to improve sight issues such as photophobia. However, it is slowly being accepted for cosmetic procedures. Whether this permanent change will catch on remains to be seen, particularly when coloured contact lenses can provide temporary change without such drastic, irreversible steps. Perhaps we’ll start to see contacts as the “testing” step before committing to full alteration, much as some people do with temporary or henna tattoos.

Piercings

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Piercings have long been the most common and socially accepted form of body modification. There have certainly been times in recent history when anything other than an ear-piercing was considered to be rather shocking. However, sometimes it takes a shift in culture or a celebrity adoption to open the door. A depiction of Alicia Silverstone getting a navel piercing in the video for Aerosmith’s Cryin’ in 1993 helped to spark a trend for body piercing in the mainstream.
 
Today, piercing allows for another form of expressing our creativity. Cartilage piercing, in particular, allows us to not just wear jewellery through the piercing itself but position our piercings to connect them using chains and other adornments. Popular too at the moment are plugs and flesh tunnels. This sees the piercing stretched every 6-8 weeks by inserting a larger gauge of plug. We can trace the roots of this method back to the ancient Egyptian New kingdom; another example that to push fashion forward, we must explore our past.
 
They can also have an effect on our day-to-day wellness. Acupuncture has long been used to treat ailments by putting pressure on specific trigger points. In the same way, those experiencing migraines have begun to use daith piercings to alleviate their symptoms. Targeted on the fold of cartilage just above the ear canal, studies have shown that patients reported improvements after getting the piercing. However, researchers also reported that there is a possibility this is due to the placebo effect.
 
The future of piercing is probably less likely to be a case of “what else can we pierce” than an exploration of how we can be more creative. While we’ve all become used to the quick piercing stores in the mall, some companies are planning to provide a more nuanced experience. New York-based startup Studs has introduced an “Ear Bar” approach, encouraging consumers to create a unique “earscape” using combinations of piercings. This kind of experiential approach is increasingly in demand with upcoming generations and could well spell the way forward.

Biohacking

As with any fashion, body modifications tend to reflect the times. We can’t ignore the fact that one of the defining characteristics of our present era is ubiquitous and often wearable technology. Subsequently, we are starting to see the worlds of body modification and smart gadgets collide.
 
Biohacking is gradually gaining in popularity. The intention is to improve the natural characteristics of the body with tech modifications. Some of these are purely to enhance sensations - such as inserting magnets into the skin under the fingertips to feel fields of energy. Others have a more practical purpose. RFID chip implants can be loaded with data such as security or bank information that allow users to enter electromagnetically locked doors, or pay for items with a swipe of their hand.
 
A U.S.-based magician, Anastasia Synn, has 28 chips and magnets implanted throughout her body. She uses these to enhance her magic act but has also ostensibly programmed them to also to perform various household tasks and interact with Wi-Fi and Bluetooth. As such, biohacking may well be the form of body modification that connects us more meaningfully and viscerally to the way we live our lives. While these body mods are done with largely practical purposes in mind, we’ll likely soon see more for purely aesthetic or creative purposes.
 
Conclusion

Body modification has been a part of our culture throughout history. Today, we see piercing and tattoos as fashionable aspects of our everyday lives. New modifications, such as those used in biohacking, are quickly joining them as ways for us to enhance our bodies for aesthetic and practical reasons.
Published in Blog
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