Wednesday, 19 June 2019 10:41

Smashbox Freebies worth up to £54.00!

Another new and exciting giveaway is on its way from Smashbox, and this time you can grab yourself free gifts worth up to £54.00!

Published in News

If you’re in hot pursuit of a significantly lifted, more youthful, radiant eyes reach for the “must-use”, “most requested” anti-ageing Vitamin C treatment for eyes from Sesderma.

Published in Beauty
Tuesday, 23 April 2019 17:31

No filter: how to get the Instagram ready look

Scrolling through Instagram can be a double-edged sword. On the one hand, we see dazzling images which interest, inspire, and intrigue us. On the other, we can quickly become disheartened by the seemingly perfect images of our friends, family, and colleagues, not to mention the images from celebrities which we pour over.

Published in News
Thursday, 18 April 2019 11:17

The Ultimate Holiday Beauty Prep Guide

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Image Source: Unsplash

We’re all ready for a holiday escape, right? When it comes to your mindset and the level of stress that everyday life tends to impose on you, you can probably land immediately into a luxurious beach chair with a mojito in your hand. You don’t really need to prep for that, you’ve been bracing yourself for that very moment of bliss for months now! However, when it comes to your skin, your nails, and your lovely locks, you could do them a favor by taking a few days to get ready for that upcoming lounging.

Now, before you say that all it takes is a single afternoon to achieve all of your holiday beauty goals, give this guide a chance. After all, you don’t want to find yourself rushing to get your nails done, get a decent haircut, and to get rid of all that unwanted hair – all the hassle might cause you to forget a crucial part of your prep! This way, you can start your holiday in style: cool and relaxed, and above all, stunning!

Published in Blog
Friday, 15 March 2019 09:32

Cardi B's Makeup artist reveals her secret!

Make-up artist Erika La’Pearl has revealed her secrets to getting Cardi B’s latest signature make-up look using ICONIC London!

Published in News

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Photo by Kyle Loftus. Unsplash

With winter drawing to a close, and the weather getting warmer every day remember that “spring cleaning” shouldn’t just apply to organising your home or office — it should also be a part of your spring skin care routine. The unfortunate truth is that while spring may beautify the outdoors, it tends to wreak havoc on skin. Environmental changes can irritate acne-prone skin, dry out or irritate, and tighten skin as well.

There’s quite a bit to consider when it comes to skin care in spring. Outside temperatures, environmental conditions, and how much time you spend indoors versus how much you spend outdoors can have a tremendous impact on your skin’s health. That’s why the changing seasons give you the perfect opportunity to switch up your spring skin care routine.

Remember To Moisturise!

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Photo by Charisse Kenion. Unsplash

With more sunlight, higher temperatures, and increasingly dry air outdoors, every trip outside could pose a threat to the state of your skin. Regardless of the season, moisturising should be an essential part of your skincare routine. If you find your winter moisturiser a little too heavy for spring, consider switching to a light lotion during the day and a gel formula in the evening. Keep items like lip balm and mini hand lotions on-hand, especially if you know you’ll find yourself outdoors frequently.

Prepare For Warmer Weather

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Photo by Gian Cescon. Unsplash

While it’s vital to stay moisturised, increased heat and humidity can cause skin to produce more sweat, and as a result, more oil. For those with acne-prone skin, warmer weather often means clogged pores, irritation, and inflammation. You can tackle this as part of your spring skin care routine by opting for oil-free cleansers, toners, and serums. Water-based serums definitely help, as do products with lighter, natural ingredients. Also, as the seasons change and you’re outdoors for longer stretches of time, don’t forget to use broad spectrum sunscreen! If you’re going to be more active or you’re headed to the beach, consider using a water-proof sunscreen as well.

Read Your Labels - Tips On Ingredients

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Photo by Charisse Kenion. Unsplash

There are a number of natural, nourishing ingredients that can truly make the most of your spring skin care routine. However, skin care in spring is easy with products that address conditions like free radical damage and clogged pores.

In addition to natural antibacterial qualities, neem leaf extract contains bioflavonoids, potent antioxidants that can protect skin cells and prevent discoloration or signs of ageing. For warmer, sunnier conditions, shea butter protects skin’s natural barrier function, with lupeol blocking enzymes that degrade skin proteins. This helps reduce inflammation and absorbs UV radiation, maintaining skin’s firmness.

For an ingredient that combines powerful antioxidants with antimicrobial qualities, green tea extract can’t be beaten. While its antioxidants reduce free radical damage, green tea extract is also soothing, and can help reduce bacteria on the skin, preventing blemishes.

Make The Most Of Your Spring

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Photo by Deividas Toleikis. Unsplash

Spring is about renewal. It’s a time that encourages all of us to embrace the beauty of nature with each new day. It’s also an opportunity to make the most out of your spring skin care routine as you naturally become more active. So, be sure to choose soothing, natural products that enrich your journey through self-care.

Published in Blog
Thursday, 29 November 2018 11:02

G Renew Lipid Bubbles Serum

Add some bubbles to your wish list in the form of skincare this Christmas, with Sesderma’s Factor G Renew Lipid Bubbles Serum 30ml.

Published in Beauty
Friday, 19 October 2018 11:12

2019 Makeup Tips: All About the Minimal

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Pixels.com

Minimal makeup has become a huge trend recently. Was it ever really gone? Of course, bare face with nothing on it is not the same thing. The point of minimal makeup is to enhance your strengths and hide the things you are not too happy about, such as redness, pigmentation or spots. But how do you achieve the perfect look that can deceive somebody into thinking you really have nothing on?

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Pixels.com

Take Care of Your Skin at All Times

This should go without saying, but we’ll say it anyway because how you wash your face is important. Especially if you have an event coming up and you’ll like to do minimal makeup – there’s a lot of space for mistakes. So use a gentle soap or a wash and a flannel cloth. You don’t want to use an exfoliant at this point, as it can bring out the redness in your complexion. Other times? Yes, but don’t overdo it, as physical exfoliation can damage your skin.

Moisturise

For the minimal makeup, you want to make sure your skin is soft, supple and hydrated. So there’s a step you don’t want to miss: moisturizing. Apply just a pea-sized amount of moisturizer all over your face. Apart from feeding your skin, this step will ensure that your makeup sits right there, but it won’t make your face look greasy. Just what we need!

Use a Foundation Made For You

Okay, maybe you don’t have access to a whole team making shades for a major makeup company, but you do have access to all the shades... so all you have to do is choose the right one. This is a crucial step but so many people are missing it and end up using the wrong colour, which ends up looking funny on their faces, to say the least. Invest some time into choosing the right foundation, and not only when it comes to color but texture as well. What do you want from a foundation, perfect coverage or just a little help, glowing or matte finish? When you do end up choosing the foundation – and remember, the colour of your skin also changes from winter to summer – remember to blend well. You’re not going for the clown look, but the minimal one!

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Pixels.com

Use Little Tricks for the Eyes

We understand if you’re a mascara lover who cannot get enough of coats, endless mascara coats! But minimal makeup is all about being... well, minimal. What you can do, though, to draw attention to your eyes, is curling your eyelashes. This can really do much more than just applying mascara, no matter how good it is. If you’re not too sure about your curling skills, or just don’t want to be doing it every morning, try looking into eyelash extension deals, as there are some really good ones that won’t take last pounds out of your wallet. By having eyelash extension, you get to keep perfect eyelashes for a long time, with no effort. Worth considering.

Conceal if Needed

If there are any problem areas after you’ve put on your foundation, reach for a good concealer. Sometimes there are no problem areas, but since the colour of our skin is not even in all the areas of the face, you might want to use it anyway. If you have any dark under-eye circles, swipe the brush under your eyes, where you’ve already applied the concealer, then pat with your finger to blend.

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Pixels.com

Don’t Use Bronzer

This might come as a surprise to bronzer-loving girls, but even though it can look extraordinarily beautiful, you will want to skip it when trying to achieve a minimal look. Minimal makeup is all about trying to work with what you’ve got already; you don’t want to mess with the natural colours of your face, just work with them to bring out the best.

But You Can Use Blush

A lot of girls have memories of their grandmothers telling them they look amazing when they blush a little, be it from embarrassment or running. So blush is allowed in the minimal makeup (minus the sweat from working out, or the overall feeling when you feel awkward!). but try making it as soft and close to your natural blush as possible. Cream blushes work best for the soft look you are trying to achieve. Apply the blush to the apples of your cheeks – so exactly where you would blush naturally – and blend until you have a colour that’s very subtle, but still noticeable.

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Pixels.com


Play with the Colour of Your Lips

Luckily, there is an abundance of shades that can work amazingly with the natural, minimal makeup. And a decade ago we thought nude is just one colour! You can use any nude shade you like, but you can also apply a little cream blush you just used on your cheeks to your lips – this will enhance their natural pigment, thus making them super lovely.

And Don’t Forget Your Eyebrows

Eyebrows can make it or break it – and by “it”, we mean your complete look. You don’t want them to have a very strong line. Actually, you want them to be natural, but with little help. So if your natural eyebrows are very light, blend a colour to give them a little shape. Bonus trick: use eyeshadow instead of a brow pencil. This gives you a much softer, more natural look.

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Pixels.com

And there you have it – a natural makeup look that looks almost as if you have nothing on your face, but so much different from an actual bare face, and so much better. Enjoy the look and the compliments you will be getting!

Published in Blog
Thursday, 13 September 2018 16:23

Esthechoc A Secret Celebrity Weapon

Esthechoc is the ultimate beauty chocolate; it is both delicious and good for you.

Published in News