Dressathon Lagos is an Emerging Nigerian Fashion label launched by Lagos based Nigerian designer Ugochi Agoreyo in May 2018. She focuses on creating edgy Afrocentric pieces for the modern woman through the use of a variety of African print textures fused with recognizable patterns and fabric from around the world.
If you can dream it you can do it, that is exactly the go-getter attitude that pushed Mary Ajayi to pursue her passion for fashion.
Deciding to become a designer and build a online fashion brand was a easy one for this go-getter Dublin based #bossbabe originally from Nigeria. With a ever growing collection ranging from Maxi Dresses, to Co-ords , home decor and fashion accessories. She is constantly pushing herself to expand her collection and to build a brand filled with timeless pieces for both men and women.
Her African heritage plays a big part of her design,“as a child, I’ve always opted for African fabric when creating, there’s just something about African prints that I’m fascinated by, it is so unique and I think that’s what makes me stand out from other designers.”
With the beautiful and vibrant aesthetic of the Ankara fabric forming the bases for all her pieces making it both versatile and fashionable. And a true expression of her African heritage and culture bringing to life the eye popping colors and diversity of the ever changing African landscape.
“I want those wearing my pieces to feel connected to their roots, empowered and proud of where they are from”
If you share Mary’s Love for Africa and African design then pop into her online home and support proudly #blackownedbusiness and bring a touch of Africa to your home and wardrobe.
With new dates going forward social Enterprise Africa Fashion Guide will host our yearly annual Fashion Africa Conference along with our latest event theFATE (the Fashion Africa Trade Expo on May 25-26th! We invite you to come along and join us on Africa Day in May 2017.