OVERGROUND beauty blooms at the edge of the metropolis, where the roughness of the industrial life is pierced by the presence of city women.
Raw and rough, gentle and vaporous. Linen and upcycled tartan, merino and ethereal satin. This editorial explores the feminine, unconditional beauty imagined by fashion designers Timna Weber, Ad Astra (Giulia), Marie Sansome, and Linda Blissett.
OVERGROUND: organised and styled by Fashions Finest @deborahstlouis
We love this beauty shoot!
Directed and shot by Joanna Mitroi Photography, these photographs are simple, yet elegant.
The photographer has used clever lighting, and plain backgrounds to capture and highlight the great skin and stunning features of model Magda Swider.
Here we can see Joanna has explored the diversity of one model, by capturing differing poses and angles.
From sightly unruly - wispy and wild hair, to a tamed ethnic braid style. Joanna has cleverly focussed attention to Magda's lips and eyes, to draw out her unique features.
Makeup and hair: Kitty Noofan
Model: Magda Swider
Photographer & shoot director: Joanna Mitroi Photography
The stars of the latest shows in the capitals of the fashion universe haven’t dazzled us only with their bold strut and magnificent charm with which they wear those stunning collections, but they equally amaze us with their physiques! Now, we already know they practice self-discipline in their dietary habits off-season, that’s no secret, but what about their top choices during these fabulous fashion shows?
You may wonder if these gorgeous gals gulp on enormous amounts of coffee just to be able to survive the number of events that surrounds the fashion shows. Yet most of them, including lovely Kendall, focus on water and detox tea – even up to 12 cups per day! The first one being zero-calorie makes perfect sense, but going for tea also serves to keep their complexion pure, and bellies flat.
If in need of an energy boost, then a healthier caffeine option hides in green tea, and other herbal mixes that lower the levels of inflammation in the body, balance their pH levels and help them with their water intake. Now there’s a tasty way to stay hydrated!
Sometimes these ladies have no time for a complete meal, and their shows can deplete their energy levels in no time, so it becomes essential to keep their bodies fueled at all times. As a result, they resort to healthy snack options such as various types of raw nuts loved by Adriana Lima, but this may ring an alarm bell in your mind because they are filled with fats! Yes, they indeed are, but that is precisely what makes them so satiating, and nibbling on a handful can keep supermodels going for hours on end.
They also rely on hefty amounts of raw fruits and vegetables, such as berries which are packed with antioxidants (extremely important for their immune system and their skin health), and Danielle Copperman swears by coconut yoghurt. Brimming with healthy fats and protein, these snacks are ideal for a girl on the go!
But despite their best efforts and all of these dietary guidelines crafted by the world’s best experts in nutrition, supermodels sometimes need an additional boost to their daily meals. When the shows, parties and lack of sleep threaten to wreak havoc on their wellbeing and beauty, models such as Magdalena Frackowiak safeguard their health with the help of micronutrient-dense supplements.
A clear complexion, a strong immune system and flawless hair require a solid amount of vitamins and minerals, and when there’s no time to stick to a meal-plan, using Solgar vitamins and similar supplements to regular meals and snacks ensures all the essential daily needs.
When there’s time, these ladies will not shy away from a veggie-rich omelet, and Anastasia Ivanova even reaches for an occasional slice of bacon to keep her breakfast tasty. Don’t be surprised if you see them munching on an occasional burger, a slice of pizza or even the dreaded pastry such as croissants, because the need for a convenient energy source sometimes trumps your current dietary limitations.
Written by Sophia Smith
The sun was shining but it wasn't just hot outside as models turned up in force to attend the highly anticipated open casting for Fashions Finest SS18 during London Fashion Week, in Central London on Saturday 8th July.
Models brought their fiercest walks and strongest poses as they took part in a dual casting and photoshoot. Hosted by the elite Fashions Finest team, casting directors, photographers, choreographers, influencers and PR ran a successful day, scouting some great new faces whilst also giving some great advice and tips to up and coming and experienced models. In true Fashions Finest style, the team even managed to find time to get up to some behind the scenes shenanigans including a dance-off and walk-off proving that not only do they work hard but they also play hard!
Tanya Beresford - Casting Agent
Galye Thompson - Casting Agent
Melanie Jones - PR
Diane Jordan - Influencer
Dayo Awe - Photographer
Mikey San - photographer
Thank you to all the models that came along...watch this space to see if you can spot the new faces in our upcoming shows!
The inspiration for this collection came from a number of elements, so many Helen suddenly felt quite overwhelmed at the outset, then her goal was clear.
This editorial used simple lighting with the sole aim of having the images in contrast black and white with varying texture.
Models: Floret Fauna & Dovile Paciauskaite
MUAS: Rosita baiamonte & Sheila Nessa
Designer: Helen Woollams @ Hellavagirl
Photography & art director: Dayo Awe
Assistant photographer: Amma Adjei