A true and authentic show of diversity and inclusion were visible at the Fashions Finest Autumn/Winter 2022 London Fashion Week Event. Fashion’s Finest is renowned for showcasing the work of emerging creatives with a focus on sustainable design. On display was a range of unique and beautiful designs.

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London Fashion Week Autumn Winter 2022, the fashion capital which nurtures new and upcoming talent, and this season at Fashion’s Finest was certainly no exception.

AKKA

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The first collection to be showcased was the AKKA, the multi-award-winning brand founded by Montenegrin designer and architect, Aleksandra Dzakovic. As someone who previously gained her master’s degree in architecture, it is not a surprise that Aleksandra’s goal when creating her garments was to “critically examine the relationship between technology and tradition in the dressing culture.” Within the development of the collection, Aleksandra’s use of technology in the product design went hand in hand with ensuring that an entirely sustainable collection was created. Aleksandra uses advanced machines which lead to a reduction in manual labour, and garments are produced to order which erases all possibility of excess wastage in production.

In the AW 22, AKKA displayed a range of garments which were almost paradoxically, perfectly well structured whilst still holding a feminine elegance. The varying lengths and layers of the pieces are evidence of the skill which the designer has in cutting and pattern assembling. This is the skill Aleksandra needed when developing the modular pattern structure: a sustainable method which means if one part of the garment is damaged, it can easily be replaced with another.
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Valentina Lingerie

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Valentina Lingerie is a lingerie and swimwear collection designed by Valentina Grey. Valentina is a recent graduate in Contour Fashion, gaining a first from De Montfort University. The Valentina Lingerie “L'Amore” collection was displayed at Fashion Finest AW 22 with an array of delicate, sensual pieces which were a clear representation of confidence and diversity of modern women.
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Tribal Hotel

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Next up was Tribal Hotel, the sustainable fashion brand by Simona Veilande and “Miko” Rode. In their showcase, the pair showed a spectacle of a-symmetric, deconstructed garments. The contrasts of colours and textures used in the pieces accentuate the impressive design and indeed the tailoring required to produce such garments. In terms of sustainable production, Tribal Hotel use fabrics made mostly from silk organza, which the designers acquire from sample and left-over silk from Italian fabric produces, which ensures that the quality is never compromised.
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Toomey & Koko

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Kofo Jegede was born in Ile-Ife and grew up watching her mother and grandmother making their own Adire textile garments. From here, Kofo created Toomey & Koko which blends both her Nigerian and British heritage into beautiful garments made from reimagined Nigerian fabrics.

The collection includes tailored two pieces, structured blazer dresses, and strong but graceful bardot dresses and tops all shown in vibrant, eye-catching tones and prints. This collection perfectly encapsulates Kofo’s aim of showcasing her heritage.
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Carat 23 and Zarya Azadi

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Designs of true beauty were on display as Carat 23 and Zarya Azadi took to the runway. Zarya is a Kurdish model and designer who founded Dair Design. Zarya showcased her detailed collection with the Carat 23 handbags, the Dutch brand which produces the accessory with entirely vegan and vegetable tanned leather. Zarya’s designs were heavily eye-catching, with sequins and beads featuring often, but excellently fitting with the glamourous theme of the collection.`

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Milena Sayad Knitwear

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Clear talent was on show as Milena Sayad Knitwear showed collection. Milena claims that her brand is all about quality, authenticity and sustainability. In her production, Milena is also following the important conversation surrounding sustainable consumption, and only uses high-quality recyclable materials. Each month, a maximum of 10 pieces are made to ensure that waste is limited. The garments which were seen on the runway were exquisitely fitting and was a completely embodiment of the relaxed chicness which is only increasing in popularity. It is easy to say, the quality of this collection would be able to be seen from a mile away.

Snz Swim

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Founded in 2017 by Eli Wilson, Season Swim presented a minimalist take on swim wear at Fashions Finest with a colouful array of stunning sustainable bikini's.
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MA Student Collective

Following this we saw a Collective consisting of Seronga, Psych Apparel and Soleil Atelier. All three brand founders are currently studying MA Fashion Entrepreneurship and Innovation.

Seronga

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Seronga is a brand created by Precious Seronga, a Tanzanian artist who is currently based in London completing her master's degree. When moving here, Precious noticed a misrepresentation of her home country in the British media and made it her mission moving forward to focus her creations to represent the African continent in a more positive light. The Seronga collection displayed Precious’ beautiful designs, decorated with traditional beadwork by Tanzanian craftswomen.
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Psych Apparel

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Gaby Carruthers is the creator of the streetwear brand, Psych Apparel. They’re mission involves creating comfortable, expressive clothing whilst also being size inclusive and minimising waste as much as possible throughout production.
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Soleil Apparel

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Finally, a sophisticated and tasteful collection of eveningwear was shown by Soleil Atelier. The brand story surrounds the designer, Aditi’s, global travels and love for minimalistic and handcrafted inventiveness.

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Pretty Affluent

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Pretty Affluent was founded by the self-taught designer, Frances, in June 2020 when she had no background or experience in fashion. Now, only a year and a half later, Pretty Affluence has a line of both made-to-order, and ready-to-wear garments.
Frances made her fashion week debut with a collection of dainty skirts, blazers, and an amazingly put together layered tulle dress.
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Almara by Aruna Goud

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Almara by Aruna Goud showed a collection of classic couture offering unique, fashionable, and functional clothing. Aruna Goud, the brands founder, put on a show of elegant eveningwear, infused with her Indian heritage, whilst still placing creativity and quality at the forefront of the brand. Aruna chose vibrant, jewel like colours to show her designs, which created a visual spectacle on the runway.
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Midé

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And the final collection of the night, was Midé. Nigerian born Ayomidé, debuted her AW’22 collection appropriately named ‘Heart Felt’ at Fashions Finest AW’22. It is safe to say the brand exhibited a collection of dresses fit for a fairy-tale. It was the complete definition of femininity and elegance. Midé showed an array of handmade, premium quality, bridal-like dresses, which each were hand-finished in a way which ensured they glowed as they were worn down the runway. For the finale piece for Fashions Finest, Ayomidé showed an extravagant yet still effortlessly tasteful cherry red gown. The dress had intricate tulle layering, and a corset top which accentuated the silhouette perfectly.
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The event was warmly received by the audience, and the designers received an enthusiastic applause at the end of the brilliant show. This was a stunning way to end the great success of the Fashions Finest A/W 2022 London Fashion Week show.

Valentina Grey Lingerie, showcased their collection at Fashions Finest  emerging designer AW22 London Fashion Week showcase 19th February 2022.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Mandy Gakhal
Hair: Amy Tasker, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Assistant Stylist: Raahim Khan
Student Stylists: College of North West London
Photographer: VR Agency

Fashions Finest, is known for promoting diversity, representation, and inclusion in the fashion industry since its inception, presented this London Fashion Week season, true to brief a diversity of unique and beautiful collections by emerging designers.

Fashions Finest, returns for London Fashion Week SS20 on the 14^th of September 2019 at the Congress Hall, 28 Great Russell Street, London WC1B 3LS.

Fashions Finest, one of the most popular independent shows on the London Fashion Week calendar launches a crowdfunding campaign ahead of London Fashion, for their new designer section.

Despite being an established fixture on London’s Fashion Week circuit, the event receives little to no sponsorship.

Director Deborah St Louis felt compelled to start this campaign after she observed a record number of designers struggling to launch and grow their fashion business with the increasing economic pressures businesses and individuals are facing. 

Deborah St Louis said: “We have an incredible pool of untapped and undiscovered talent here in the UK. While we accept and welcome established brands, much of our work is with new and emerging designers. Many of these designers, are fresh out of University or without formal fashion training. We are here to level the playing field for those challenged by the high fees associated with studying, designing and creating their collection, and building a career for themselves in a way that ensures sustainability.

We have launched our crowdfunding campaign to allow graduate and new designers to participate in one of the most important international events; London Fashion Week.

Not only do we offer a viable alternative for designers to showcase and market their brand during London Fashion Week, but through our partner Fashion Capital designers also have access to additional education as well as manufacturers. Furthermore, we have now launched our online store which gives designers an opportunity to have their first retail presence. Yet despite an incredible price-point for many, the fees remain out of reach. As a company, we just aren’t able to absorb these costs and especially so because of the impact of with rising venue and production costs. We are proactively addressing these challenges and sourcing the most viable solutions”

Fashions Finest has propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brian to name a few who have all gone on to achieve national and international media attention online, in print and on TV and regularly feature some of the hottest brands on their catwalks or in their exhibition space, as worn by Paloma Faith, Beyonce, Nicki Minaj, and Madonna and more. Attracting national and international fashion talent, Fashions Finest regularly draws a crowd of fashion industry experts, press and VIP’s from business, sport, entertainment, music and film industry, who all come to discover the hottest new trends on display.

The crowdfunding campaign offers exciting perks from beauty products, unique designer brands, show tickets and more to support the campaign visit: https://igg.me/at/graduatedesignerlfwshow2019/x/22077560#/

Press RSVP via: http://www.fashionsfinest.com/press-registration

Press contact: office@melaniejonespr.com +44 (0)7961565933

After a successful launch in Nigeria, Fashions Finest is set for its 16th season during London Fashion Week.