The quest for luscious, thick hair often leads us to explore a variety of hair care products, with hair serums being a popular option. But how much truth can be found behind products' claims?

If you happen to have a friend from northern Brazil or Columbia, they might tell you of a fruit from the cacao family called cupuaçu. They say it smells like a cross between chocolate and pineapple and the juice tastes like pear and banana.

There are a few major hair care mistakes that we often overlook and are unaware of, which may be causing you more stress than necessary. We live in an age of self-expression, and your hair is your crowning glory, so don't get caught up in the minor blunders that we all make.

Pro:Voke, the award-winning creator of UK’s #1 Purple Shampoo “Touch of Silver”, is introducing its new Highlight Boost range.

Only Curls takes action this October and joins national charity Look Good Feel Better for Breast Cancer Awareness Month with a pink touch.

MONAT® introduces its new Soothing Micellar Shampoo, which carefully lifts and removes impurities and product build-up from delicate hair for a gentle yet deep, refreshing cleanse. Vegan and cruelty-free as always.

Establishing a proper hair care routine requires a comprehensive approach, considering your hair type’s needs and common problems. This means you should not only choose the right hair care products but also acquire some healthy habits when it comes to washing, combing, and styling your hair.

Your haircare routine can be more sustainable both inside and outside the bottle. This is Arbonne's novelty: a newly launched haircare range reimagined to be completely green: TrueSmooth.