One name going around all social media channels and headlines is: Zendaya. The young actress has most certainly made a name for herself. One of the many reasons why the world is currently talking about her is her ongoing collaboration with the luxury fashion house Valentino.
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Zendaya stuns in Valentino’s new Rendez-Vous campaign for Spring 2022. Everyone was waiting to see Euphoria's star in this new appearance.
About The Campaign, Valentino's Rendez-Vous Spring 2022
Zendaya has been the face of Valentino for a little over a year now and the collaboration between the brand and the actress has seen great success, no wonder she is the face of the new 2022 Spring Rendez-Vous collection.
The focus of this campaign is all about a change of perspective. The highlight is mainly on the way fashion comes alive and real when it becomes your companion in your daily life. As an expression of the wearer's unique identity, the garment is met with the beauty of the imperfections of our lives. The creative director of Valentino, Pierpaolo Piccioli, has made it his mission to re-signify the Valentino codes with regards to life and truth and his desire to connect the past to the present. When it comes to promoting the campaign there is no one that can do it better than Zendaya.
As Piccioli describes it: “Zendaya perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well".
The Premiere Of The Promotional Video And Zendaya
Valentino announced their new campaign earlier last week and shortly afterwards released the promotional video featuring the actress. The video was shot at Warner Bros. Studios in Los Angeles by Marcell Rev and Scott Sakamoto to the song “Crystalised” by The XX with choreography by Stephen Galloway.
The campaign presents Zendaya floating from backstage to the streets to convey a metaphorical journey. It is meant to represent a day in her life and how the garments are a part of that experience. Zendaya posted on Instagram a sneak peek of one of the outfits included in the video, as well as the green suit with a lavender shirt she wore for the press tour of the Spider-Man: No Way Home. We recognised two of the outfits seen in the video but the rest were certainly worth waiting for.
The promotional video did most certainly live up to our expectations, but this is only one of the big news around this campaign. The brand decided to launch pop-ups at four shops in Paris in Le Carreau du Temple from October 1st-5th to celebrate the new collection. Each shop will host exclusive products and events manifesting the Maison’s contemporary values. Keep your ears open because it seems like Valentino is getting ready for an exciting year full of surprises.