Salty water, sun, wind and pool. Summer holidays do good to your mood but can leave your hair stressed out. Build a new haircare routine to rescue your hair and start anew.

Hair care for healthy hair after Summer - P. Helena Ije, pexelsPhoto by Helena Ije, Pexels

Chlorine and seawater but also intense heat and styling tools can play havoc with your hair. Here is how to say goodbye to this Summer with the healthiest locks ever.


Start with cleansing and conclude with extra pampering. These are the expert products to take care of your hair during the seasonal transition:

Only Curls Cleansing Shampoo Bar (£12, available online

Only Curls solid shampoo bar for healthy hair

The newest addition to the Only Curls collection is this eco-friendly shampoo bar. Solid is better for the environment and perfect to take away with you, wherever you are going this summer. Leaving your hair refreshed, nourished, and cleansed, shampoo bars are making headlines!

SheaMoisture Raw Shea Butter Deep Treatment Masque (£12.99, available online

SheaMoisture Raw Shea Butter, Deep Treatment Masque

This iconic hair mask is essential for those with dry, damaged hair. Raw shea butter deeply moisturises and repairs your hair, leaving your locks hydrated and healthy.

SheaMoisture Sugarcane Extract & Meadowfoam Seed Silicone-Free Miracle Styler Leave-In Treatment (£14.99, available online

SheaMoisture Sugarcane Extract & Meadowfoam Seed Silicone-Free Miracle Styler Leave-In Treatment for healthy hair

Free from silicones but rich in natural ingredients, this leave-in treatment detangles, adds shines, and reduces frizz. It is perfect for all hair types and can complete everyone’s hair care routine.

Jerome Russell Bstyled Heat Protect Sleek Primer (£6.99, available online

Jerome Russell BStyled Heat Protect Sleek Primer

Style your hair, without the fear of damage, thanks to Jerome Russell. Protecting your hair from heat up to 230 degrees, along with protection from humidity, this product is essential whatever you’re up to.

Jerome Russell Bblonde Maximum Blonde Toner Platinum (£4,99, available online

Jerome Rusell Ice Blonde Toner

According to Google trends, searches for blonde hair toners are up 90% this month, suggesting blonde hair is the colour everyone is after. With the UK’s Number One Blonding brand, blonde hair has never been so easy to maintain. Neutralising all brassy tones, this toner is guaranteed to leave your blonde hair glowing.

Back to basics: your next hair care programme starts this September to restore your locks and remember just the best of your Summer.

Published in Blog

Afro cuts are on our radar for Spring/Summer hairstyles. A-list hairstylist Stefan Bertin - who counts the likes of Letitia Wright, Hannah John Kamen, Elle Eyre, Sabrina Elba, AJ Odudu, and many more amongst his clientele - has revealed how natural hair textures can get the '70s hair look that is so hot right now.

Published in Beauty
Wednesday, 09 December 2020 16:08

Support to Black British Women Keyworkers

As part of SheaMoisture U.K's global Community Commerce program, they will launch a £50,000 U.K. campaign, #TheSheaHeroes, to support Black, British, Women Keyworkers through the festive season. 

Published in News
SheaMoisture have announced a £40,000 relief fund, aimed at helping black female salon owners navigate their way through Covid-19.
Published in News
Wednesday, 11 December 2019 18:46

New SheaMoisture Haircare Products Arrive In The Uk

African Black Soap & Bamboo Charcoal Haircare Collection has arrived in the UK andis specifically designged for those who suffer who irritated scalps and dry hair.

Published in Beauty

We cant's stop raving about the SheaMoisture new bath and body range packed with healing frankincense and myrrh that hit the UK high street recently. And keeping to it's ethical approach it continues aiding in the development of the women’s co-ops in Ghana, ensuring elevated wages and opportunities for the female-only Shea Butter makers.

Published in Beauty
Thursday, 04 April 2019 13:42

Products guaranteed to work as hard as you do!

emma matthews 1396950 unsplash result
Photo by Emma Matthews. Unsplash

You work hard! Don't let your health and beauty products let you down. Fashions Finest has some great health and beauty buys to tell you about, which we can guarantee will work as hard as you do. Read on to find out some of the things you can buy that pack a punch in the world of health and beauty. These are all tried and tested by us, and great as a gift to yourself, or a loved one this easter.

Envigorate Your Locks With Hair Growth Serum

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Photo by The Hut Group

Formulated for visible results, and with science and innovation at their core, Grow Gorgeous Hair Growth Serum, £30.00 and Hair Growth Serum intense  £45.00, utilises natural active ingredients to provide the hair and scalp with the correct nutrients, nourishment and stimulation for optimum health and growth. They have even put their products to the ultimate test, with a 3-month user trial, yealding fantastic and visible results!

Key ingredients within their formulations are,Red Clover Flower Extract, Hyaluronic Acid, Caffeine, Chinese Skullcap and Pea Sprout Extract – all natural, but with maximum efficacy at improving hair health. Trust Grow Gorgeous to re-invigorate your locks in no time at all with your choice of serum. Fashions Finest love the devine scent and overall great results this serum offers, working hard for your hair.



Maximise Recovery With Magnesium


Daytox Mineral Salt Bath result
Photo by Sparkle PR

After a hard day at work, or a hard gym workout, putting your body through its paces, treat yourself to a nice relaxing bath to soothe your muscles. Try Daytox Mineral Salt Bath at £4.00 per sachet.

Each sachet, tipped and desolved in your bath provides your body with the essential mineral Magnesium. Magnesium is absorbed through the skin as you soak in the bath and helps to relax and regulate muscle and nerve function, easing soreness and stiffness. A great way to unwind at the end of a busy day!

Post Shower Frizz-free Curls

Curly Towel result
Photo by Sparkle PR

The Only Curls Hair Towel at a cost of £15.00, is a manmade miracle for those of us with curly hair! The towel is made of microfibres which have been developed specifically for curly hair, offering  a simple solution for frizz-free curls after washing.

Hair is most fragile when wet and the uneven surface of a regular cotton towel roughens up cuticles and absorbs moisture from only the surface of the hair. Uneven cuticles and imbalanced moisture distribution results in frizz! This towel is small and quite thin, so not too bulky to carry in your gym bag, or overnight bag either. The 100% microfibre smooth yarns leave cuticles intact and absorb just the right amount of moisture for perfect frizz free curls every time! Try it! You will love it. We did!

Roll-on Perfume To Pack A Punch

Babe Power Rollerball 2 result
Photo by Sparkle PR

For the ultimate quick-fix fragrance pack your Miss Guided 10ml Roll On Babe Power at only £8.00 a pop! This handy little spritzer fits easily into your gym bag, or handbag, so its there when you need it.

Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. It may be small, but this fragrance packs a punch, and one application lingers all day - leaving a provocative lasting impression. The sign of quality when it comes to perfumes in our book.

Make The Most Of A Massage

Shea Moisture African Water Mint Ginger Detox Bath Body Massage Oil result
Photo by Sparkle PR

A massage can support your wellbeing, as well as help to reduce muscle soreness and inflamation, relax your body, and make you feel great! If you don't have the time to get a massage, or are watching the pennies, you can still work wonders by giving yourself a massage with SheaMoisture African Watermint and Ginger Detox Bath, Body & Massage Oil  at a cost of £11.99 a bottle. This refreshing oil combines certified organic Shea Butter with African Water Mint & Ginger to rejuvenate and refresh your skin and tired muscles. The scent is deliciously invigorating, and it's also fair trade, so you can feel great about using it too!

This beautiful massage oil can be used in more than one way too! Pour into a warm bath to create a fragrant spa bath, Gently rub it into your skin after a shower or bath to restore moisture, or you can warm in your hands to use as therapeutic massage oil.

Korres Wild Rose Collection

image002 result
Photo from Sparkle PR

Excitingly, Korres are launching a new collection of products, which is set to make its debut this month. The Wild Rose Collection packs a lot of goodness into all it's products, activating radiance with the power of Super Vitamin C and Wild Rose oil. Take the Korres challenge, and transform your skin, with reduced appearance of dark spots, wrinkles and skin fatigue after just one week. Your skin will see dramatically increased radiance and intensive brightening, giving you smoother and younger looking skin. All this wrapped in a new, and ultra- fresh scent.

Enjoy discovering products which work as hard as you do every day, and love reaping the rewards with your beautiful and healthy skin, hair and body.

Published in Blog
Monday, 11 February 2019 16:45

SHEA MOISTURE SKIN CARE LAUNCHES IN THE UK

Finally, the softer, firmer, pampered skin you always wished you had, can be yours! Beauty aficionados can turn that precious dream of perfect skin, into something real with the launch of the long-awaited Bath and Body collection from the US award winning haircare brand SheaMoisture.

Published in News

Jason Collier Celebrity hairstylist talks with Sparkle PR about hair trends, aw18, anti-ageing your locks, creating a look in 5 mins, banishing grease, celebrity style and the question you should always ask your stylist, and much more.

Published in Features