New data revealed through Productsup's study finds consumers need more product information to make purchases in the physical, digital, and virtual world. Very insightful on sustainable buying power too.

Today, one world-leading technology brand, and one iconic fashion designer team up to challenge MA Design students in an eight-week live brief to explore the relationship between fashion and technology.

Summer is right around the corner, and as conscious fashion lovers we all know it’s time to restyle our clothes from the previous season.

Ph. Artem Beliaikin (unsplash)

Instead of buying new, why not upcycle some of your winter favourites, into beloved summer pieces.

Here’s what to expect walking into summer and how to rework your winter staples for the season.

Cargo Pants- How Trousers Can Be Your Staple

Ph. Nathan Van De Graaf (Unsplash)

Cargos have been the staple of winter wardrobes. Men and women have been obsessed with the relaxed style, which has been significant since mom and flare jeans overtook skinny jeans. Many different retailers hopped straight on the trend and now shops are filled with the beloved cargo pants. The pants have been such a staple due to the low-rise silhouette, turning your body into an hourglass shape. But individuals seem puzzled of how they can still incorporate cargos on a warm sunny day. Don’t worry, because the rise of cargo pants will still be the hype of this summer. Trade your roll necks and boots, for crop or vest tops and sandals at the flick of a switch, from warm winter trends to hot summer styles.

Make Low Rise Mini Skirts Your Essential

Ph.  Paul Szewczyk (Unsplash)

Low rise mini skirts are a craze for women right now. We have seen them fitted on celebrities like Camila Mendes, Kendall Jenner and Olivia Rodrigo. Micro skirts with a low waistline and a chain belt are so popular, and really do accentuate your body. Show off your inner Britney Spears and Beyonce, when rocking their iconic noughties fashion. It is clearer than ever that women are feeling more empowered. AAnd especially confident and sexy in these little skirts. What better time to get your legs out in the warm summer breeze?  No need to buy more, you can keep your classic black and white skirts from the winter as an essential for your summer looks. Instead of styling them with tights and a long sleeve crop top, trade them in for a sustainable organic cotton tank top.

Goth to Chic In Winter To Summer Style

Ph. Naeim Jafari (Unsplash)

The cliché of the gothic era predominantly consisting of girls wearing dramatic makeup, green hair and fishnets tights is over. You can be just like your beloved A listers; Kourtney Kardashian and Megan Fox who have grabbed gothic style and twisted it into this romantic tailor. They have incorporated the classic colours like black and red and layered it with lace and corsets, creating a sexy piece. Our two gothic idols established their change in fashion after beginning to date gothic rock stars, Travis Barker and Machine Gun Kelly. The old conventions of goth have been changed once and for all, by our beautiful celebrity icons. You can incorporate this into your summer wardrobe by styling black leather shorts with corsets, and carry a leather jacket over the shoulders; simple.

How Colour Clashing Will Brighten Your Wardrobe

Ph. Katsiaryna Endeuszkiewicz (Unsplash)

It's not for everyone, but if you want to turn heads then this style will keep you occupied in the summer. Mix reds with pinks and blues with orange, creating a vibrant summery look. Colour clashing is the ideal statement to make on an everyday occurrence, or when arriving at a party. And what’s more perfect than using colours in the sun. Be the showstopper at every event, and continue to be the ray of sunshine, even if the suns not out. For someone who is more on the girlie side yellows and pinks would be the perfect mix. Team a yellow shift dress with pink sunglasses and open toe sandals, creating a girlie aesthetic. On the other hand, combining blue and orange produces a cool toned, ‘it girl’ vibe. Wear blue camos with an orange tube top and pair with an orange bandana.

It's undeniable that 2000’s trends will continue through this year. So, keep an eye out on the fashion two decades ago, to keep up with the trends.

Trends like these make it easier to rework your winter clothes into solid summer looks that reflect the attitude of what’s hot right now. With a healthy dose of imagination and inspiration, your ensemble can look sassy whilst slowing down consumption, with the added bonus of getting your money's worth from the previous season. 

For more inspiration on sustainable style, why not check your schedule and visit us in London on the 18th June for our first sustainable pop up event showcasing boutiques and suppliers of conscious creations. Head this way to look and book!

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