Gen Z are the most disruptive consumers in history, their media and retail behaviours are influencing Millennials, Gen X and Generation Alpha following them.
RANKED: The most popular Y2k fashion item for this summer is the bandana.
Fashion is cyclical, and the latest trends to make a comeback are those inspired by the nostalgic Y2K vibes from the 90s and 2000s. But which of the iconic trends from the Y2k era are the most popular in 2022?
Taking the top spot is none other than the humble bandana, with more than 802million video views on TikTok and almost 15,000 Google searches every month for the simple accessory.
Such a multi-functional piece is the bandana, that Y2k fashion icons such as Xtina and Britney Spears have been known to wear theirs as anything from a makeshift top to a hair accessory. In 2022, this simple fabric item can also be used as a face mask in a pinch.
The humble bandana is the most popular Y2k fashion item, with more than 802million video views on TikTok
Ph. Cottonbro (Pixels)
Ph. Kenex Media sa (Pixels)
The Relaxed Bucket Hat Ranked Second In Popularity
The bucket hat is most definitely back in 2022, with 74,000 Brits searching for this fashion accessory every month on Google. While it’s the most searched-for item on the list, photos of the fashion item on Instagram are less than half than that of the bandana, with TikTok views of just over 341million.
Ph. Antoni Shkraba production (Pixels)
Mini Skirts And Baggy Jeans In Joint Third Place
Two massively contradictory items: the mini skirt, and baggy jeans. Baggy jeans see just over 18,000 searches every month across the UK versus the 12,100 searches for mini skirts, but there are far less photos of baggy jeans on Instagram than there are mini skirts, with more than 1.3million photos of the latter and only 270k for baggy jeans.
Platform Shoes Of All Kinds Are Here This Summer
Rounding out the top five most fashionable Y2k pieces are none other than platform shoes, a 90s icon thanks to the Spice Girls, and the wholly impractical crochet top. Though Brits are searching for crochet tops less than half than they are bandanas, there are more than 600k photos of this retro piece on Instagram, and more than 202million video views on TikTok.
Meanwhile, platform shoes see the same amount of monthly searches as the mini skirt (12,100), but are featured on Instagram only a quarter as much with just less than 400,000 photos.
Most disappointingly, the iconic butterfly clips only ranked joint 11th on the list, being beaten to the top ten by flares, low rise jeans, and pleated skirts and a range of other accessories including the hellishly uncomfortable kitten heels, glitter gel, and trucker caps. Trucker caps! Believe it or not, there are more than 6,000 searches across the UK every month for trucker caps.
Viviane Paxinos, GM at UNiDAYS says: “Our data shows that this generation wants to stand out from the crowd, but most of all want to feel confident in what they wear. At UNiDAYS, our vision is to support, enable and inspire young people to be their best and most confident selves."
“With the additional costs students are facing this year, we want to reinforce to all sixth form, college and University students that UNiDAYS will continue to find the biggest range of discounts for the areas of their lives that they do have financial control over.”
For more insights, please visit: www.myunidays.com
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A little bit about UNiDAYS: UNiDAYS’ vision is to support, enable and inspire young people to be their best selves. There are 225 million students in college and university education worldwide. 1 in every 3 students are UNiDAYS members in the UK, US, Australia, France, Germany, Italy and Spain.
Where did we get all our information from before TikTok existed?
The ever-growing social media platform has offered us some of the greatest tips and tricks. Be it bargain DIY or trying to become the next Gordon Ramsey, we’ve learnt we can take on any challenge. Perhaps TikTok’s most influential topic is beauty, as focused on by BBC’s Glow Up this year. Below are some trends that are sure to improve our skills, and maybe even prepare us to apply for the next series.
1. Robe Curls
With Covid causing a national shut down of hairdressers, our locks have been longing for some TLC. It’s fair to say the past year has seen a fair few bad hair days, but we’ve persevered, finding solace in online platforms such as TikTok for the latest tips. We’ve even found a new way to achieve that salon bouncy blow dry in the comfort of our own homes – using a dressing gown tie. Funnily enough, this unconventional hair tool provides voluminous curls that require no heat. Less damage to hair and doesn’t cost a penny – we’re sold.
After spending the last however many decades discovering new ways to conceal our eye bags, this beauty trend aims to do the complete opposite. 2021 is all about embracing natural beauty and uniting in the fact that most of us have eye bags – and that’s okay! In fact, now it’s even trendy. TikTokers have been using lipsticks to create an exaggerated eye bag effect. After all, it’s been a long year so it’s no surprise everyone’s feeling tired and not afraid to show it.
As mentioned above, latest beauty trends consist of more natural ways to glow up. For this tip, we’re swapping out needles and saving our pennies for a change in concealer placement. Kim K started the overly bright under eye a few years ago. Now beauty gurus are telling us to switch up this application. Using a concealer one to two shades lighter than our skin tone, place the product in an isosceles triangle shape under the inner section of your eyes. Then add a stroke on the outer corner of your eyes above your cheek bones. This ultimately gives the appearance of a more snatched face.
4. Q-Tip Lipstick Trick
Perfecting the outer corner edges of our mouth are always the most stubborn when it comes to lipstick application. It’s not easy to see where the liner should finish and we can sometimes end up with the dreaded clown lip. TikTok beauty queen Huda Kattan has solved all our lipstick problems offering a q-tip as the solution. By holding the cotton bud in your mouth while applying, the results are smudge free. There’s no need for guessing work with this precise and easy hack.
5. Colour Theory Foundation
Perhaps one of the most shocking transitions, who knew painting your face multi-coloured could result in a flawless personal skin match? This is a beauty trick even a 2-year-old could help you with – it’s that easy. When applying white, red, blue, and yellow dots on the face and then buffing them into the skin, the colours will melt together and disappear. The concept behind this at-first magical trick is that primary colours neutralise your skin tone. All foundations are actually made from the same pigments, so by custom creating your own, you’re finding the perfect match at a fraction of the cost.
Main photo Photo by Content Pixie on Unsplash